Google Partners with MediaTek to Develop Advanced AI Chip, Ready to Challenge Nvidia!

Jakarta, Pintu News—Google is further strengthening its dominance in the artificial intelligence AI->Current AI PriceRp 0Market Cap-Trading Volume-Circulating Supply- industry by partnering with MediaTek, a Taiwanese semiconductor company. This collaboration aims to develop the latest generation of AI chips, namely Tensor Processing Units (TPUs), which will become Google’s mainstay in future technology competition.

This move is considered strategic as MediaTek offers chips more affordable than Broadcom, Google’s previous partner. In addition, Google continues to expand its AI ecosystem with new innovations, including updates to Gemini AI and the launch of the latest AI model, Gemma 3.

Check out the full information below!

Google x MediaTek: New Rival to Nvidia?

Google has decided to work with MediaTek to develop a next-generation AI chip that is scheduled to go into production in 2026. Previously, Google worked with Broadcom, but has now switched to MediaTek because it offers chip solutions with lower production costs and higher efficiency.

In addition, MediaTek has close ties with TSMC (Taiwan Semiconductor Manufacturing Company), the world’s largest semiconductor manufacturer. With this cooperation, Google is trying to reduce its dependence on Nvidia, which currently dominates the AI chip market and is the top choice for companies such as OpenAI and Meta.

On the other hand, Google has also developed an internal server AI chip for research and development (R&D). These chips benefit the company and are also available to users of Google’s cloud services.

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Gemini AI Gets More Sophisticated with New Features

In addition to focusing on developing AI chips, Google continues refining Gemini AI, one of its flagship AI products. The latest update brings various advanced features that users can enjoy for free.

Some of the latest features in Gemini AI include:

• Smarter research assistants help users find information faster.
• Personalization goes deeper, allowing AI to adapt to the specific needs of each user.
• Extensive integration with Google Apps, including Google Photos, Tasks, Calendar, and Notes.

In addition, Google introduced the “Gems” feature, a special AI assistant that can be customized according to user needs. This feature further expands the flexibility of Gemini AI, making it more useful in various usage scenarios.

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Gemma 3: AI Model that Can Run on One GPU & TPU

In addition to updates to Gemini AI, Google also introduced Gemma 3, the latest AI model claimed to be the most efficient AI that can run on a single GPU and TPU. With this technology, Google seeks to provide AI solutions that are lighter, faster, and more cost-effective.

The launch of Gemma 3 shows that Google is not only focusing on software but also wants to dominate the AI hardware market. With the combination of MediaTek’s AI chips, the Gemini AI model, and Gemma 3, Google is preparing for fierce competition in AI and cryptocurrency.

Conclusion

Google is aggressively strengthening its position in the AI industry by partnering with MediaTek to develop the next generation of AI chips. Production of this chip, which is planned to start in 2026, aims to reduce dependence on Nvidia and offer cheaper and more efficient AI chip solutions.

On the other hand, Google continues refining its AI technologies, such as Gemini AI and Gemma 3, to expand its ecosystem. With these strategic moves, Google is better equipped to compete in the global AI and cryptocurrency market.

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Reference:

• Crypto Times. Google Plans To Partner With MediaTek For Its Next-Gen AI Chips. Accessed March 20, 2025.
• Featured Image: Seround Touble