Pay for Franchise with Bitcoin (BTC)? FAT Brands Officially Accepts Crypto Payments!

Updated

April 4, 2025

Gambar Pay for Franchise with Bitcoin (BTC)? FAT Brands Officially Accepts Crypto Payments!

Jakarta, Pintu News – FAT Brands, the parent company of well-known restaurant brands such as Fatburger, Johnny Rockets, and Round Table Pizza, recently announced that it will accept Bitcoin as a payment method for franchise royalties.

This move makes FAT Brands a pioneer in the restaurant industry in adopting cryptocurrency for business transactions. This initiative is expected to ease the payment process, especially for their international partners.

Check out the full news below!

Bitcoin Adoption in Franchise Payments

FAT Brands has taken a significant step by introducing Bitcoin (BTC) as one of its franchise royalty payment options. Thayer Wiederhorn, FAT Brands’ Chief Operating Officer, stated that Bitcoin (BTC) has evolved into a mainstream asset that offers convenience and speed in cross-border transactions.

This decision is expected to support FAT Brands’ global growth and expansion, especially in facilitating international partnerships that cover more than 20% of their portfolio.

The use of Bitcoin (BTC) speeds up the payment process and reduces the barriers that often occur in cross-border financial transactions.

With more than 2,300 locations worldwide, FAT Brands demonstrates its commitment to financial and technological innovation. This move is also expected to set an example for other companies in the industry to start adopting more modern payment technologies.

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Benefits to the Franchise

By accepting Bitcoin (BTC), FAT Brands provides greater flexibility to their franchisees. Bitcoin (BTC) payments allow for faster and more secure transactions, reducing the need for complicated currency conversions and high transaction fees.

This is a particular advantage for franchisees outside the United States, allowing them to manage their finances more efficiently. In addition, with the adoption of Bitcoin (BTC), FAT Brands demonstrates its leadership in innovation and adaptation to global market trends.

This enhances their reputation as a progressive and adaptive company and attracts potential franchisees looking for a brand that supports cutting-edge technology.

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FAT Brands’ Vision of the Future

FAT Brands’ move to adopt Bitcoin (BTC) marks a new era in restaurant business transactions. Thayer Wiederhorn emphasized that integrating Bitcoin (BTC) is part of a long-term strategy to ensure FAT Brands remains relevant and competitive in the digital economy.

The company hopes to continue to lead technological and financial innovation, setting new standards in the restaurant franchising industry. By continuing to expand the use of Bitcoin (BTC) and possibly other digital currencies in the future, FAT Brands can potentially open up new opportunities and strengthen its position as a market leader.

This initiative benefits FAT Brands and all parties involved, from franchisees to consumers, who can enjoy more efficient and innovative services.

Conclusion

FAT Brands’ initiative to adopt Bitcoin (BTC) as a payment method demonstrates its commitment to innovation and adapting to the latest technology.

This move strengthens FAT Brands’ position in the global market and offers significant benefits to franchisees. By continuing to innovate, FAT Brands is ready to face future challenges and lead the change in the restaurant industry.

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