Binance Delivers Google Pay and Apple Pay Through a Partnership with Worldpay

Updated

April 8, 2025

Jakarta, Pintu News – The world’s leading cryptocurrency trading platform, Binance, announced a strategic collaboration with Worldpay, a global payment technology provider. Through this partnership, Binance brings Apple Pay and Google Pay features to its fiat-based crypto purchasing ecosystem. The move is part of the company’s efforts to simplify access to digital assets for its users across the globe.

This partnership opens the door for users to purchase cryptocurrencies directly using credit or debit cards that have been connected to Apple Pay and Google Pay digital wallets, either through the Binance app or website. This initiative reflects the company’s commitment to providing practical and user-friendly crypto transaction solutions.

Strategic Collaboration with Worldpay

With over 1,000 payment methods available, Binance continues to expand its range of services to make crypto more inclusive. Worldpay, Binance’s new strategic partner, handles $2.3 trillion worth of transactions annually, making it one of the largest and most trusted payment service providers in the world.

According to Thomas Gregory, VP of Fiat at Binance, this collaboration is not only a technical improvement, but also a manifestation of Binance’s efforts to deliver a fiat-to-crypto experience that is on par with the convenience of everyday digital payment systems. He added that the collaboration provides “wider choice and more seamless access to crypto through a mobile platform that users are already familiar with.”

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Improving User Convenience in Transactions

The integration of Apple Pay and Google Pay is a big step in simplifying the crypto transaction process. Users no longer need to go through a complex verification process, but can simply use a card that is already stored in their digital wallet. This can speed up the process of purchasing digital assets directly and securely.

Binance shared that this update is part of their mission to accelerate crypto adoption globally. By utilizing an established payment platform, new users who are familiar with digital payments can begin to explore the world of cryptocurrency more confidently and efficiently.

The Relevance of Integration Amidst Market Issues

The emergence of this integration comes amidst various speculations surrounding Binance, including rumors of a potential sale of the company. However, Binance co-founder Ye Hi has clarified that these rumors are unfounded. Regardless of external issues, Binance remains focused on expansion and improving services for its users.

This move is also an affirmation that Binance is trying to maintain positive momentum amidst market challenges. By adding payment methods that are already widely used globally, Binance is strengthening its position as a platform that is adaptive to user needs and habits.

Implications for the Future of Crypto Transactions

The integration of popular digital wallets such as Apple Pay and Google Pay into crypto platforms marks a new trend in the world of digital finance. This collaboration reflects the increasingly close relationship between conventional financial technology and the cryptocurrency ecosystem.

By easing the on-ramp from fiat to crypto, Binance and Worldpay are paving the way for more people to access digital assets. This has the potential to expand the crypto user base and accelerate mass adoption in different countries, especially in regions that already rely on digital payments in their daily lives.

Conclusion

The partnership between Binance and Worldpay in bringing Apple Pay and Google Pay is an important step in simplifying access to the cryptocurrency world. Through this integration, Binance is not only expanding its range of services, but also providing extra convenience and security for global users. Amidst the challenging dynamics of the crypto market, innovations such as these underpin the long-term growth of the digital ecosystem.

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*Disclaimer

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