Crypto Dominates: All Champions League Finalists Backed by Crypto Sponsors!

Updated

April 11, 2025

Gambar Crypto Dominates: All Champions League Finalists Backed by Crypto Sponsors!

Jakarta, Pintu News – At the quarterfinal stage of the UEFA Champions League, it was noted that all remaining teams have partnerships with crypto companies. This phenomenon marks a new chapter in the relationship between soccer and the crypto industry.

Check out the full news below!

Crypto Involvement in Football

Cryptocurrency involvement in soccer has increased significantly in recent years. Of the 36 clubs participating in this year’s competition, 23 have partnerships with crypto companies. This shows how blockchain technology and digital currencies are starting to change the way big clubs manage their fan engagement and funding sources.

Major clubs such as Arsenal, Aston Villa, Paris Saint-Germain (PSG), and Inter Milan have established partnerships with Socios.com, a platform focusing on fan tokens.

Meanwhile, crypto exchanges like Coinbase and Bitpanda support Borussia Dortmund and Bayern Munich. These partnerships are beneficial not only in financial terms but also help enhance fans’ interaction through digital technology.

crypto champions league — Source: Crypto Times

Crypto.com became the first official crypto sponsor for the tournament with a $495 million deal. However, in 2022, the company ended their sponsorship. Now, new crypto companies are starting to emerge as sponsors, although the value of these deals is not publicly disclosed.

This partnership shows how the crypto industry sees sports, particularly soccer, as a strategic terrain to increase awareness and adoption.

With the high visibility offered by tournaments like the Champions League, these brands gain significant global exposure, which in turn can increase the wider use and acceptance of cryptocurrencies.

Match Results and Their Impact

In the latest development, Liverpool were eliminated after losing on penalties to PSG on March 11. Meanwhile, Arsenal scored a shock 3-0 win over Real Madrid. The upcoming matches promise more surprises with Barcelona taking on Borussia Dortmund and PSG playing Aston Villa at 5pm ET.

These matches are not only important from a sporting point of view but also show how important the financial backing of the crypto industry is. With every team left in the tournament backed by a cryptocurrency company, it’s clear that the influence of digital currencies is making its way into the world of soccer.

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