This Coffee Shop Just Spent $1.17 Billion on Bitcoin — Is It Genius or Insane?
Jakarta, Pintu News – The board of directors of Vanadi Coffee, a public cafe chain based in Alicante, Spain, has just approved plans to invest up to €1 billion – about $1.17 billion – in Bitcoin.
The move, which was authorized by shareholders on June 29, marks a major shift from the company’s previous financial policy, and propels Vanadi into the vanguard of Bitcoin adoption among corporations in Spain.
€1 Billion Bitcoin Investment by Vanadi Coffee
As a new solution for Bitcoin supporters, the company has so far purchased 54 BTC, which is worth around €5.8 million based on current prices, and is also considering wider expansion.
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In a recent document submitted to BME Growth – Spain’s growth division for small and medium-sized enterprises – Vanadi implied its ambition to become the largest Bitcoin holding company in Spain.
Vanadi’s share price jumped dramatically after the company announced its foray into Bitcoin, more than tripling during June. This increase shows investors’ growing interest in companies that utilize digital assets as atreasury strategy.
In its official announcement, which has been translated, Vanadi stated:
“Similar to companies like Strategy or Metaplanet, Vanadi Coffee is redefining its business model and will use Bitcoin as its primary reserve asset and accumulate large amounts of Bitcoin as part of the company’s cash.”
The company wants to emulate the Bitcoin-based high-risk corporate cash model implemented by Strategy – which owns more than 200,000 BTC – and Metaplanet, a Japanese company that also recently changed its balance sheet policy to be pro-Bitcoin.
Vanadi Struggles to Rise Through Bitcoin Betting
Vanadi is facing serious challenges, both financially and operationally. In its 2024 financial report, the company recorded a loss of €3.3 million – up 15.8% on the previous period.
Intense competition and ever-increasing operating costs have slowly eroded the company’s profitability, with rising coffee prices continuing to weigh on Vanadi’s finances.
In the midst of this, Vanadi looked for long-term funding sources. In May, the company received two major investment offers. The first came from a small software consultancy – a one-man operation in Alicante – which offered an investment of €50 million.
The second bid came from Alpha Blue Ocean, an international company that announced it would fund 15 companies in 15 countries with a total investment of more than €1.5 billion.
Critics Highlight Big Risks of Vanadi’s Bitcoin Move
Vanadi’s bold move into the world of Bitcoin is not without risk. The company only has a handful of outlets selling espresso and pastries, but is now starting to dive into the complicated world of crypto-based cash management.
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Skeptical analysts and observers raised red flags. They highlighted that Vanadi’s small size, thin operating margins, and lack of experience in crypto, made the company vulnerable to market volatility and potential scrutiny from regulators.
Unlike Strategy, which has a tech-focused leadership team with capital markets experience, Vanadi’s management has a steep learning curve ahead of them.
In addition, the regulatory climate for digital assets in Spain tends to be conservative. While not part of an activist group, the regulatory environment is dynamic – and mistakes in compliance or implementation can be very costly.
However, Vanadi is not the only one. Around the world, more and more companies are adding Bitcoin to their balance sheets, and this is starting to become a trend. US crypto firm Bakkt recently stated its intention to buy up to $1 billion worth of Bitcoin. Tesla and Coinbase are also among the companies that have implemented similar crypto-based cash strategies.
But what sets Vanadi apart is the sheer scale of its ambition when compared to its core business. A €1 billion bet in Bitcoin by a café chain with only six outlets and ongoing losses is a very aggressive move, by any measure.
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Reference:
- Cryptopolitan. Spanish Coffee Chain Vanadi approves €1B Bitcoin bet. Accessed on July 1, 2025
- TronWeekly. Vanadi Coffee Bodly Backs $1.17B Bitcoin Move, Buys 20 BTC. Accessed on July 1, 2025
