Asian Food Company Starts Financial Strategy with 21 Bitcoin Acquisitions

Updated

May 26, 2025

Gambar Asian Food Company Starts Financial Strategy with 21 Bitcoin Acquisitions

Jakarta, Pintu News – DDC Enterprise, an Asia-based multibrand food company listed on the New York Stock Exchange (NYSE: DDC), has announced the initial acquisition of 21 Bitcoin as part of a long-term strategy to integrate cryptocurrencies into the company’s financial reserves. The move marks the beginning of an ambitious plan to accumulate up to 5,000 BTC in the next three years.

The First Step Towards Digital Asset Diversification

In the initial transaction, DDC exchanged 254,333 class A common shares for 21 BTC, which is worth approximately $2.28 million or around Rp36.9 billion at an exchange rate of 1 USD = Rp16,200. The company plans to complete two additional purchases in the coming days, adding another 79 BTC to their reserves, bringing the total initial holdings to 100 BTC.

DDC CEO Norma Chu stated that this move reflects the company’s commitment to innovation and asset diversification. In a letter to shareholders, Chu revealed plans to accumulate up to 500 BTC in six months and reach 5,000 BTC in three years. This strategy aims to position DDC as a pioneer among public companies adopting Bitcoin as a primary reserve asset.

Also Read: Astonishing Prediction: Bitcoin Will Break $250,000, Really?

Market Reaction and Challenges Faced

bitcoin adoption increases — Source: The Mootley Fool

Although this move reflects a growing trend among public companies to adopt Bitcoin as a reserve asset, the market reaction to DDC’s announcement was quite negative. The company’s shares fell by more than 12% in the following trading session. This suggests that investors may still be skeptical of the volatility and risks associated with investing in cryptocurrencies.

In comparison, DigiAsia (FAAS), a fintech company that also announced a $100 million Bitcoin reserve strategy, saw its share price jump more than 90% in a single trading session. This difference in market reaction highlights that Bitcoin adoption by non-tech companies like DDC may face additional challenges in convincing investors of the long-term benefits of such a strategy.

Long-term Implications and Industry Trends

DDC’s move to integrate Bitcoin into their financial strategy reflects a paradigm shift in corporate financial management. With the increasing adoption of cryptocurrencies by public companies, Bitcoin is increasingly recognized as a legitimate reserve asset. However, the success of this strategy will largely depend on the company’s ability to manage the risks and volatility inherent in the cryptocurrency market.

As a food company, DDC is entering unexplored territory in terms of digital asset adoption. The success or failure of this strategy could be an important indicator for other companies in the non-tech sector considering a similar move.

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