Asian Food Giant DDC Enterprise Buys 21 Bitcoin — But Their Stock Crashes!

Updated

May 27, 2025

Gambar Asian Food Giant DDC Enterprise Buys 21 Bitcoin — But Their Stock Crashes!

Jakarta, Pintu News – Amid the trend of companies adopting Bitcoin as a financial asset, DDC Enterprise, an Asian food company, announced the purchase of 21 Bitcoin (BTC).

The move is part of a long-term strategy to integrate cryptocurrencies into their corporate treasury.

However, this decision was not welcomed by the stock market, with the company’s shares falling more than 12% in Friday’s trading session.

DDC Enterprise Bitcoin Investment Strategy

DDC Enterprise has exchanged 254,333 shares of class A common stock for Bitcoin (BTC), in a transaction valued at approximately $2.28 million. This move places DDC among the group of publicly traded companies using Bitcoin (BTC) as a cash asset.

In a letter to shareholders issued last week, CEO Norma Chu revealed plans to raise up to 500 Bitcoin (BTC) in six months and target 5,000 Bitcoin (BTC) in three years.

DDC Announces Strategy to Create Bitcoin Reserves – starting with 100 BTC with premium-priced DDC shares 👏🏼👏🏼👏🏼
✅ 100 BTC to start
We are ready! https://t.co/ghznYbhcv4
— Norma @ DDC (@ddcnorma) May 13, 2025

In the next few days, DDC is scheduled to make two additional purchases totaling 79 Bitcoin (BTC). This will bring the company’s total initial holdings to 100 Bitcoin (BTC).

While this strategy may seem ambitious, the market reaction to this move was quite negative, as evidenced by the sharp drop in the company’s share value.

Market Reaction to DDC Decision

While many companies that adopt Bitcoin (BTC) as their strategic cash asset often see a significant rise in their share price, DDC has experienced the opposite.

According to CoinDesk, the company’s shares fell more than 12% in Friday’s trading session, while the S&P 500 fell 0.6% and the tech-heavy Nasdaq fell 1%. This suggests that the market may still be skeptical of the integration of cryptocurrencies in the financial operations of conventional companies.

In comparison, DigiAsia, which announced a $100 million Bitcoin (BTC) cash plan, saw its share price surge by more than 90% in a single trading session. This shows that the market reaction to a company’s adoption of Bitcoin (BTC) can be highly variable and influenced by many factors.

Future Perspectives for DDC and Bitcoin

Despite facing initial challenges, DDC remains optimistic about the use of Bitcoin (BTC) as a cash asset.

With the known volatility of cryptocurrencies, only time will tell if this strategy will benefit companies in the long run.

Norma Chu and her team believe that diversifying into cryptocurrencies will help secure the company’s financial position in an uncertain future. The adoption of Bitcoin (BTC) by other companies in the future will probably depend on the outcome of this experiment.

If DDC manages to reverse the current trend and profit from their Bitcoin (BTC) investments, it could encourage more companies to follow their lead.

Overall, DDC Enterprise is taking a bold step by integrating Bitcoin (BTC) into their financial strategy.

Despite facing a negative reaction from the market, this move could be a profitable investment in the future. Only time will tell the final outcome of this strategic decision.

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