Formula 1 2025 Officially Starts, Crypto Industry Dominates Sponsorship!

Jakarta, Pintu News – The 2025 Formula 1 season officially kicked off in Melbourne, Australia, with almost all teams featuring sponsors from the crypto industry. The presence of cryptocurrency brands in the most prestigious racing event shows the growing influence of digital assets in motorsport.

Support from blockchain companies, exchanges, and digital tokens further strengthens the connection between modern financial technology and this high-speed sport.

How will this impact the crypto industry and Formula 1? Check out the full news here!

Crypto Integration in Racing

Formula 1, as the most prestigious car racing event, is now a showcase for big names in the crypto industry. Crypto.com, one of the largest crypto exchanges, has become a partner of Formula One Group and other global companies such as Qatar Airways and DHL.

Almost every Formula 1 team has a sponsor from the crypto industry, showing how closely the sport is linked to the sector. Gate.io, a leading crypto exchange, has replaced Bybit as Red Bull Racing’s sponsor for the 2025 season.

Meanwhile, Coinbase, the largest crypto exchange in the US, recently signed a deal with Aston Martin, the first transaction to fully utilize USD Coin USDC0.02%->Current USDC PriceRp 16.5320.02%Market CapRp 684,12 TriliunTrading VolumeRp 211,65 TriliunCirculating SupplyRp 42,53 Miliar, a popular stablecoin.

Read also: Ethereum in Crisis? Spot ETFs Experience $455 Million Outflows!

Strategic Partnerships and Their Impact

OKX, another major crypto exchange, continues its sponsorship of McLaren, the 2024 champions. Along with Mastercard and Google, OKX is among the team’s three main sponsors.

On the other hand, Alpine has Binance and ApeCoin APE2.67%->Current APE PriceRp 8.7422.67%Market CapRp 17,09 TriliunTrading VolumeRp 4,31 TriliunCirculating SupplyRp 721.448.863 as official sponsors. Binance is the largest crypto exchange with over 200 million subscribers, while ApeCoin is a cryptocurrency created by Yuga Labs, the creators of Bored Ape Yacht Club.

Kick Sauber has two crypto sponsors: Stake, a crypto-focused casino and sports betting company, and CoinPayments, which offers offramp fiat solutions and competes with Alchemy Pay ACH4.91%->Current ACH PriceRp 380,14.91%Market CapRp 2,24 TriliunTrading VolumeRp 521,95 MiliarCirculating SupplyRp 4,94 Miliar. Cash App, owned by Square, is a big sponsor of the Racing Bull team, Red Bull’s sister team, which handles billions in crypto payments every year.

Also read: JAN3 CEO Bitcoin Prediction: “BTC Price Heads to $1 Million with White House Support”

Lessons from the Past

When other sports leagues embrace crypto, the results often exceed expectations. Recall the FTX ad campaign during Super Bowl 2022, which symbolized the dramatic downfall of the crypto exchange. The ad, featuring Larry David, became a meme as many people wished they too had said “no” to FTX.

The NBA has also featured large crypto advertising campaigns, especially during the 2021-2022 season when the crypto market was booming. However, when the crypto market went into a downturn and scandals such as the FTX bankruptcy came to light, enthusiasm for these partnerships significantly decreased. This became part of a broader narrative of over-promised promises and market instability in the crypto sector.

Conclusion

The 2025 season will probably be a turning point in Formula 1’s history, both in terms of competition and commercial partnerships. With upcoming regulatory changes and the increasing influence of crypto, only time will tell if this integration will be a successful innovation or a risky fad.

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Reference

• Crypto News. Formula 1 2025 Season: Teams Embrace Crypto Sponsors. Accessed on March 11, 2025
• Featured Image: Generated by AI