Worldcoin: Innovating Digital Identity Verification Through Iris Scanning

Updated

May 2, 2025

Gambar Worldcoin: Innovating Digital Identity Verification Through Iris Scanning

Jakarta, Pintu News – The Worldcoin project, spearheaded by Sam Altman, CEO of OpenAI, has officially launched in the United States. Using iris scanning technology through a device called “Orb”, Worldcoin aims to create a secure and unique digital identity for each individual. This approach is expected to differentiate humans from bots in an increasingly complex digital ecosystem.

Iris Scanning Technology and Digital Identity

Worldcoin uses a metal sphere-shaped device, known as an “Orb”, to scan the user’s iris. This scan results in an anonymized digital identity that is stored in the World App. This identity can be used for various purposes, such as verification on social media platforms, dating apps, and other online services. As such, Worldcoin seeks to reduce identity abuse and bot activity in cyberspace.

In addition, Worldcoin offers incentives in the form of WLD tokens to new users who perform iris scans. Each new user in the US will receive 16 WLD, while early adopters of the app in the US get 150 WLD. With an exchange rate of 1 USD = IDR16,536, 16 WLD is equivalent to IDR264,576, and 150 WLD is equivalent to IDR2,480,400. This move is expected to encourage widespread adoption of this technology.

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Expansion and Strategic Partnerships

Worldcoin has opened service centers in several major cities in the US, including San Francisco, Los Angeles, and Atlanta. The design of these stores resembles Apple outlets, providing a futuristic experience for users. The company also plans to distribute 7,500 Orb devices across the US by the end of this year. In addition, a portable version of “Orb mini” is planned to be launched in 2026.

In an effort to expand its reach, Worldcoin forged partnerships with some major companies, such as Visa and Match Group. The partnership with Visa includes the launch of a debit card that links crypto assets with fiat currencies. Meanwhile, the collaboration with Match Group aims to integrate identity verification on dating apps like Tinder. These steps demonstrate Worldcoin’s commitment to building an inclusive and secure ecosystem.

Privacy Challenges and Responses

Despite offering innovation, Worldcoin faces challenges related to privacy and regulation. Several countries, including Spain, Kenya, and Hong Kong, have suspended Worldcoin operations due to concerns over the collection of biometric data. In the US, despite the launch, states like New York still prohibit Worldcoin operations. The company asserts that biometric data is not stored and the resulting digital identity is anonymous.

To address such concerns, Worldcoin appointed Damien Kieran as Chief Privacy Officer, who previously served at X (formerly Twitter). This move demonstrates the company’s efforts in strengthening its privacy and data security policies. In addition, Worldcoin is committed to complying with applicable regulations in every country where they operate. By doing so, the company hopes to build public trust in their technology.

Future Potential and Wide Applications

With over 26 million users in 160 countries, Worldcoin has shown significant growth since its launch. The company plans to expand the application of this digital identity to the education sector, online transactions, and ticketing systems. In addition, Worldcoin is also developing its own blockchain network, World Chain, to efficiently support transactions and digital identity. This move is expected to strengthen the Worldcoin ecosystem and increase the adoption of this technology globally.

Despite the challenges, Worldcoin remains optimistic in its mission to create a secure and inclusive digital identity system. By continuing to innovate and forge strategic partnerships, the company hopes to make a positive contribution in an increasingly complex digital world. However, the long-term success of the project will largely depend on their ability to address privacy concerns and comply with applicable regulations.

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