Tether Prepares to Return to the US Market with a New Strategy, Here Are the Details!

Updated

July 24, 2025

Gambar Tether Prepares to Return to the US Market with a New Strategy, Here Are the Details!

Jakarta, Pintu News – Tether, the world’s largest stablecoin company, announced plans to resume operations in the United States market. Tether CEO Paolo Ardoino revealed that they are developing a domestic strategy aimed at the US institutional market.

This announcement comes after President Donald Trump signed into law the GENIUS Act, which opens up opportunities for more companies to issue their own stablecoins.

Check out the full information in this article!

Tether’s Domestic Strategy in the US

Tether, known as the Tether stablecoin , plans to introduce fast and reliable products for payments, interbank settlements, and trading.

Paolo Ardoino, in an interview with Bloomberg, stated that this strategy is under development. Tether (USDT) is the stablecoin with the largest trading volume in the world, surpassing even Bitcoin .

Previously, Tether faced legal obstacles that halted its operations in the US, including a nearly $60 million fine from US authorities in 2021 for misleading information about their reserves. However, with the new law, Tether has the opportunity to turn over a new leaf in the US market.

GENIUS Act and New Opportunities

The GENIUS Act, which was recently passed, provides an opportunity for banks and tech companies to issue their own stablecoins.

Paolo Ardoino’s presence at the White House signing of the law, along with important crypto figures such as Coinbase CEO Brian Armstrong and Gemini founders Tyler and Cameron Winklevoss, signaled the industry’s strong support for the legislation.

The law is expected to open up more opportunities for Tether to operate legally in the US, expanding their reach in this highly strategic market. Tether has also been in discussions with auditors to conduct a formal audit, a move that could increase the company’s trust and transparency in the eyes of regulators and investors.

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Competition and Growth in the Global Market

Currently, Circle with its stablecoin US Dollar Coin leads the US stablecoin market with around $64 billion in circulation. However, globally, Tether (USDT) still dominates with around $162 billion in circulation, showing 18% growth since the beginning of the year.

Although Circle has gone public and its stock has increased by more than 500%, Tether has chosen to remain a private company. Tether is based in El Salvador and continues to expand in emerging markets.

Paolo Ardoino believes that Tether has a technological advantage and a better understanding of the market than its competitors, allowing them to continue to grow in the region.

Conclusion

Tether’s return to the US market marks a new chapter in the evolution of stablecoins and may change the dynamics of the digital finance market in the US. With a strong strategy and the support of new legislation, Tether is poised to expand its influence and solidify its position as a global market leader.

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