
Jakarta, Pintu News – Africa is now not only keeping up with Web3 technologies, but also leading the way in innovation and adoption. According to Gideon Greaves, Chief Investment Officer at Lisk, who spoke at the ETHSafari 2025 event in Nairobi, the continent is showing tremendous potential as the largest growth market for Web3.

In Nairobi, traders are using smartphones to accept crypto payments in crowded markets. Meanwhile, in Lagos, freelancers are choosing to use stablecoins like Tether instead of the local currency naira to protect their earnings from inflation. This demonstrates the rapid and effective adaptation of blockchain technology to everyday life.
In rural Ghana, farmers can now connect directly with buyers through blockchain-powered apps. These apps can be run on even basic cell phones, showing that innovation does not always have to rely on the latest and most expensive technology. This proves that Africa is not only a user, but also an innovator in Web3 technologies.
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Unlike Silicon Valley which often launches tokens first and then looks for users, Web3 companies in Africa take a different approach. They focus on solving real problems faced by local communities before introducing token-based solutions.
This approach is more sustainable and has a greater social impact. The urgency in solving these problems creates an environment conducive to the growth of African-based startups. By focusing on real needs, these companies not only manage to attract users, but also build trust and community engagement in the long run.

Gideon Greaves, with over a decade of experience as an entrepreneur, investor, and advisor in emerging technologies, has witnessed this significant shift. Lisk, as a company focused on Layer-2 (L2) technologies, sees Africa as a continent with high growth potential for Web3.
Lisk is now positioned to capitalize on this wave by providing real opportunities that go beyond their L2 technology, including mentorship and internal support. This signifies Lisk’s long-term commitment to supporting and accelerating the growth of the Web3 ecosystem in Africa.
With its unique business models and speed of technological adaptation, Africa is not only a promising market but also a pioneer in Web3 adoption and innovation. Going forward, the continent is predicted to continue to play a key role in the global Web3 scenario.
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