Morgan Stanley Starts a New Era with Crypto Trading on E*Trade

Updated

September 24, 2025

Gambar Morgan Stanley Starts a New Era with Crypto Trading on E*Trade

Jakarta, Pintu News – Morgan Stanley has announced a partnership with Zerohash to launch cryptocurrency trading through its E*Trade platform. The plan is scheduled to go live in the first half of 2026, marking a major step for the firm in serving retail customers with the option of trading Bitcoin , Ethereum , and Solana .

This initiative not only expands Morgan Stanley’s reach in the digital finance market but also positions it as a leader among major banks adopting digital assets.

E*Trade Integration and Expansion of Crypto Services

Morgan Stanley, through its E*Trade platform, plans to provide direct trading services for several major cryptocurrencies such as Bitcoin (BTC), Ethereum (ETH), and Solana (SOL). The partnership with Zerohash will enable seamless integration between digital and traditional assets, providing a cohesive user experience with a single dashboard for all assets.

The service is expected to not only introduce direct spot trading but also, in the future, provide a complete digital wallet solution. This will allow customers to store not only crypto but also tokenized versions of traditional assets such as bonds, stocks, and real estate. This tokenization is expected to increase liquidity and speed up transaction settlement.

Morgan Stanley’s Strategic Position in the Crypto Market

By entering the retail crypto trading market, Morgan Stanley is not only expanding its services but also increasing the legitimization of crypto assets as an investment. The move saw a positive response from investors and the market, with Morgan Stanley shares rising up to 1.93% to $163.8 in early trading, although it eventually returned to opening levels and closed unchanged.

The partnership with Zerohash also marks Morgan Stanley’s commitment to providing stable and secure digital infrastructure. It demonstrates strong investor confidence in Morgan Stanley’s strategy of integrating crypto into traditional financial services, reflecting the 27.8% rise in its shares since the beginning of the year.

Also read: 5 Coin Memes That Have a Bright Future According to ChatGPT

Competition in the Retail Crypto Broker Market

morgan stanley stock — Source: Google Finance

By entering this market, Morgan Stanley is putting itself in direct competition with platforms like Robinhood, which has long offered altcoin trading. However, with a focus on major cryptocurrencies and direct spot trading, Morgan Stanley’s E*Trade appeals to a more conservative segment of investors who may be looking for stability and security in their crypto investments.

The decision to limit the service to a few major cryptocurrencies and not immediately offer a full wallet solution may appeal to those new to crypto or who prioritize integration with traditional assets. It also positions Morgan Stanley as a leader in financial services innovation and integration.

Conclusion

Morgan Stanley’s move to integrate crypto trading within its E*Trade platform marks a new era in financial services, where blockchain technology and digital assets are becoming an integral part of the investment ecosystem. With a focus on security, integration and accessibility, Morgan Stanley is poised to lead the market in providing innovative and trusted crypto trading solutions.

That’s the latest information about crypto. Follow us on Google News to get the latest crypto news about crypto projects and blockchain technology. Also, learn crypto from scratch with complete discussion through Pintu Academy and stay up-to-date with the latest crypto market such as bitcoin price today, xrp coin price today, dogecoin and other crypto asset prices through Pintu Market.

Enjoy an easy and secure crypto trading experience by downloading Pintu crypto app via Google Play Store or App Store now. Also, get a web trading experience with various advanced trading tools such as pro charting, various types of order types, and portfolio tracker only at Pintu Pro.

*Disclaimer

This content aims to enrich readers’ information. Pintu collects this information from various relevant sources and is not influenced by outside parties. Note that an asset’s past performance does not determine its projected future performance. Crypto trading activities have high risk and volatility, always do your own research and use cold cash before investing. All activities of buying and selling bitcoin and other crypto asset investments are the responsibility of the reader.

Reference