
Jakarta, September 29, 2025 â A recent survey by CoinGecko revealed that only 55% of first-time crypto investors started their portfolios with Bitcoin. In fact, 10% of the respondents admitted that they have never bought BTC at all.
This data is a strong signal that the crypto ecosystem has undergone a significant shift â from Bitcoinâs dominance towards a diversification of altcoins and DeFi projects that are increasingly attracting the attention of retail investors.

According to Yuqian Lim, research analyst from CoinGecko, the emergence of new narratives in the altcoin world and increasingly active communities have diminished Bitcoinâs role as the main door to onboarding new users.
âBitcoin is becoming less and less of a gateway. Now, many new users are coming in through altcoins,â Lim said.
In fact, 37% of new investors got into crypto directly through altcoins, not through Bitcoin.
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Jonathon Miller, General Manager of Kraken Australia, calls this trend a sign of crypto market maturity.
âIn the past, everything started with Bitcoin. Now investors can start from DeFi, memecoin, or even NFT tokens. The onboarding infrastructure is getting smoother,â he explained.
Even so, Miller remains confident that geopolitical turmoil and inflation concerns will lead many investors to eventually return to Bitcoin as a long-term hedge asset.
Hank Huang, CEO of Kronos Research, explains that novice investors are often tempted by:
âAltcoins like SOL, ETH, and memecoin are becoming the new magnets. They offer innovation, culture, and a strong community,â Huang said.
Tom Bruni of Stocktwits adds that the high price of Bitcoin makes investors feel like they have missed the train.
âWith Bitcoin having broken $124,000 this year, many prefer cheap altcoins with explosive growth potential,â he explains.
However, he also warned that if the crypto market experiences a major correction, many investors could look back at Bitcoin as a more stable asset.
Qin En Looi of Onigiri Capital believes that Bitcoinâs role will remain important as âdigital goldâ, but the crypto stage is now wider.
âBitcoin has not lost its relevance. Itâs just that now stablecoins, asset tokenization, and layer-1 projects also have an important role,â he said.
He added that Bitcoin exposure will increase again when it enters mainstream financial products such as banks, pension funds, and mutual funds.
Bitcoin remains the benchmark of the crypto market, but its position as the only entry point has changed. New investors are increasingly choosing alternative avenues through altcoins, DeFi, and projects that offer faster growth opportunities â albeit with higher risks.
As infrastructure and institutional adoption mature, a combination of diversification and risk awareness will shape the future crypto investor landscape.
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