Tether Poised to Acquire Juventus in Multi-Billion Dollar Deal as JUV Shares Surge

Jakarta, Pintu News – Tether has submitted an all-cash buyout proposal to acquire Exor’s entire 65.4% stake in Juventus Football Club, the most successful club in Italian soccer history and a 36-time Serie A champion.

If approved by regulatory authorities and accepted by Exor, Tether said it will launch a public tender offer to purchase the remaining shares at the same price, funded entirely by its own capital.

The company is also committed to investing up to €1 billion to support and develop the club once the acquisition is complete.

What the Juventus Deal Means for Tether

The proposal, announced on December 12, is one of the most ambitious moves ever made by a crypto company in the world of top global sports. The move marks a shift in Tether’s strategy from being a stablecoin issuer to a long-term investor in traditional institutions.

Read also: 7 Best 2025 Christmas Gifts

In his announcement, Tether CEO Paolo Ardoino described Juventus as a symbol of discipline, resilience and sustainability-values that he said reflect the way Tether is built.

From a business standpoint, the acquisition will give Tether control of a globally recognized sports brand, extending its reach from financial infrastructure to the media, entertainment and fan economy sectors around the world.

Unlike short-term sponsorships or fan token partnerships, direct ownership puts Tether at the center of the club’s decision-making and long-term strategy.

The move also reinforces Tether’s claim that it operates on a very healthy financial footing, able to spend billions of euros without the need for external funding.

Part of a Broader Expansion Strategy

Tether’s proposal for Juventus follows a series of big moves by the company and its stablecoin USDT in recent weeks.

Tether recently obtained regulatory recognition for USDT as an Accepted Fiat-Referenced Token on the Abu Dhabi Global Market (ADGM), enabling legal use of this stablecoin on various regulated blockchains.

In parallel, the company is also exploring the possibility of tokenizing its own shares, signaling an openness to new corporate structures based on blockchain technology.

Beyond the financial sector, Tether is also venturing into the fields of artificial intelligence , robotics, and privacy-focused consumer technology, by supporting robotics companies and launching privacy-first AI and health products.

Read also 5 Crypto Lending Platforms that Investors Are Currently Paying Attention to

All of these moves indicate Tether’s strategy to diversify far beyond its traditional role as a stablecoin issuer.

Juventus is no newcomer to crypto

Juventus is no newcomer to the crypto world. The club has previously launched the $JUV fan token on the Chiliz and Socios platforms, allowing fans to participate in polls and engagement initiatives.

Juventus has also partnered with several crypto companies as sponsors, including branding partnerships with crypto exchanges in recent seasons.

However, the proposal from Tether goes far beyond previous forms of crypto partnerships. If realized, this deal would give full operational control to the digital asset company-an unprecedented move for a club of Juventus’ size.

The transaction is still subject to approval from Exor, finalized legal agreements, and regulatory approvals. If all these conditions are met, Tether plans to proceed with a public tender offer to purchase the remaining shares.

That’s the latest information about crypto. Follow us on Google News to get the latest crypto news about crypto projects and blockchain technology. Also, learn crypto from scratch with complete discussion through Pintu Academy and stay up-to-date with the latest crypto market such as bitcoin price today, xrp coin price today, dogecoin and other crypto asset prices through Pintu Market.

Enjoy an easy and secure crypto trading experience by downloading Pintu crypto app via Google Play Store or App Store now. Also, get a web trading experience with various advanced trading tools such as pro charting, various types of order types, and portfolio tracker only at Pintu Pro.

*Disclaimer

This content aims to enrich readers’ information. Pintu collects this information from various relevant sources and is not influenced by outside parties. Note that an asset’s past performance does not determine its projected future performance. Crypto trading activities have high risk and volatility, always do your own research and use cold cash before investing. All activities of buying and selling bitcoin and other crypto asset investments are the responsibility of the reader.

Reference:

• AMBCrypto. Crypto Buys Football: Tether Makes Historic Bid to Acquire Juventus Football Club. Accessed on December 15, 2025
• BeInCrypto. Tether to Buy Juventus Football Club. Accessed on December 15, 2025
• Coinpedia. Tether Announces Plans to Acquire Juventus and Inject €1B JUV Token, Gains 20%. Accessed on December 15, 2025
• Cointelegraph. Tether Makes $1 Billion Bid to Buy Juventus FC. Accessed on December 15, 2025