
Jakarta, Pintu News – House of Doge and its merger partner, Brag House Holdings, announced the launch of a new Dogecoin spot ETF (exchange-traded fund) – a major step for the meme coin community in the US market.
The product is issued by 21Shares and began trading on NASDAQ under the stock code TDOG after gaining approval from the SEC, making it the first spot Dogecoin ETF approved in the US.

The Dogecoin Foundation is taking a big step into the world of traditional finance by launching a spot Dogecoin ETF (exchange-traded fund). The new product began trading today on Nasdaq under the stock code TDOG, giving retail and institutional investors easy access to Dogecoin without the need for a crypto wallet or exchange platform.
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The 21Shares Dogecoin ETF offers a simple and safe way for investors to gain exposure to DOGE, with each share fully backed by institutionally held Dogecoin at a 1:1 ratio.
The foundation, which is a non-profit organization and has been supporting the open-source development and global community of Dogecoin since 2014, is giving official support to the ETF published by 21Shares. While there have been other spot DOGE ETFs launched, this is the first to receive direct support from the official organization behind the token.
In addition, it is also the first spot Dogecoin ETF to receive direct approval from the SEC. Grayscale and Bitwise’s Dogecoin ETF launched last November was only available through an automated process after the US government shutdown, without formal approval from regulators.
Earlier this month, the SEC officially gave the green light to 21Shares’ Dogecoin ETF, a decision that marked the agency’s first clear stance that Dogecoin is not classified as a security.
In 2025, 21Shares launched the 21Shares 2x Long Dogecoin ETF (TXXD), which gives US investors double the exposure to Dogecoin’s daily movements. In addition, they also brought to Europe the only Dogecoin ETP directly backed by the Dogecoin Foundation.
Marco Margiotta, CEO of House of Doge, stated, “TDOG is a further step towards making Dogecoin more accessible through established financial structures. It supports wider participation as the ecosystem evolves, and we are pleased that our partnership with 21Shares is driving this progress.”
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Lavell Juan Malloy II, CEO of Brag House, added, “Culture cannot be capital if it is difficult to access. By removing barriers such as digital wallets and exchange platforms, the Dogecoin ETF is a significant step in democratizing access to a new digital asset class. At Brag House, we see this as clear evidence that an active community can evolve into a structured, investment-worthy asset within a regulated framework-a milestone that marks the intersection of culture, technology, and capital markets.”
Duncain Moir, president of 21Shares, stated that he hopes Dogecoin will follow in the footsteps of Bitcoin and Ethereum in the traditional market.
He highlighted Dogecoin’s large online community, market valuation of around $21 billion, and highly active and positive community-something he said is rare in the crypto market.
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