Gen Z & Prediction Markets: New Emerging Trends

Jakarta, Pintu News – Prediction markets are now attracting attention especially among Generation Z (Gen Z) and Millennials, where about 31 percent of respondents in the United States believe that prediction markets will be a major cultural force in the future according to a recent survey. This trend shows the changing interest of the younger generation towards traditional means of investment and market speculation.

What are Prediction Markets and Why are They Interesting

Prediction markets are online platforms where users can “bet” or place capital based on the likelihood of certain future events. These are not just ordinary bets, but financial contracts that reflect the probability of the outcome of an event – such as election results, economic trends or popular events.

Some notable platforms include Polymarket, which is crypto-based and allows deposits via stablecoins like USDC on the Polygon network. Other platforms like Kalshi are more used for sports betting and economic events, with a very wide range of topics covered.

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Gen Z & Millennials More Interested than Other Generations

Recent survey data shows that awareness of prediction markets is much higher among Gen Z and Millennials than older generations. For example, awareness of platforms like Polymarket stands at around 17 percent among the young, much higher than just 4 percent for older generations.

This phenomenon reflects a shift in information and investment preferences away from traditional instruments and towards platforms that offer new ways of exploring economic and social possibilities.

Growing Trading Volume and Market Valuation

Two major prediction markets platforms, Polymarket and Kalshi, now have a combined valuation of US$20 billion, with trading activity reaching billions of dollars per week. These platforms have recorded steadily increasing trading volumes since the beginning of the year, demonstrating growing interest and participation from various market segments.

This growth has also been accompanied by support from friendlier regulations, including the authorization of operating licenses under the supervision of regulatory bodies such as the Commodity Futures Trading Commission (CFTC) in the United States.

Regulatory and Legal Challenges

While such markets are experiencing rapid growth, not all are smooth sailing from a regulatory perspective. Polymarket was previously blocked from accessing US users due to derivatives contract registration issues, but later resumed operations after completing regulatory requirements.

Meanwhile, Kalshi faces legal challenges related to the ethically and legally contentious political market, although it continues to operate for many types of prediction contracts.

Cultural Adoption and Economic Potential

Gen Z and Millennials’ high interest in prediction markets reflects a change in the way younger generations engage in risk taking and predictive thinking on global events. For some, it’s not just speculation, but also a way to combine their views with real financial data.

This phenomenon also has the potential to expand the common ways of predicting public trends, including in traditional economics, politics, and sports, providing a kind of market sentiment obtained directly from millions of participants.

Risks to Understand

While market prediction offers a new way to participate in market events, it is not free from risks-including the potential for addiction like other forms of digital gambling, the lack of guaranteed investor protection, and the possibility of market manipulation in certain events. Therefore, participation should be balanced with a mature understanding of risk as is the case in any other financial or crypto instrument.

Conclusion

The fast-growing trend of prediction markets, especially among Gen Z and Millennials, shows the potential to transform the way people view economic and social predictions. With high valuations and large trading volumes, this sector is likely to continue to receive public and regulatory attention going forward.

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This content aims to enrich readers’ information. Pintu collects this information from various relevant sources and is not influenced by outside parties. Note that an asset’s past performance does not determine its projected future performance. Crypto trading activities are subject to high risk and volatility, always do your own research and use cold hard cash before investing. All activities of buying and selling Bitcoin and other crypto asset investments are the responsibility of the reader.

Reference

• Jose Antonio Lanz/Decrypt. Gen Z Is Betting Big on Prediction Markets-Literally. Accessed January 28, 2026.