
Jakarta, Pintu News – Famed rapper Kanye West recently launched a new meme coin called YZY based on the Solana blockchain.
Within hours of launch, the market capitalization of the Solana meme coin had crossed the $3 billion mark, likely driven by investor euphoria.
West and his team have also set up a new ecosystem for YZY, which includes payment processing services and specialized cards.

Based on data from GMGN, Kanye West’s Solana meme coin, YZY, quickly reached a market capitalization of $3 billion within just a few hours of launch.
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However, on-chain data shows that the six largest holding addresses control 90.38% of the total supply of YZY tokens, raising concerns regarding overly concentrated ownership.
This announcement comes amidst renewed euphoria for Solana-based meme coins, where Pump.fun has recorded lifetime revenue of over $800 million.
In addition to the launch of the meme coin, the official Yeezy Money website also introduced two additional products: YE Pay, a crypto payment processor, and the YZY Card, a debit card designed to make crypto asset transactions easier.
According to data from lp4fun, an address allegedly related to the development team (5wbbjk…Z6wMcp) added 30 million YZY tokens as one-sided liquidity to the YZY-USDC Meteora pool in the price range of $3.171607 to $4.492907, which is now the biggest resistance zone for YZY.

Social buzz regarding the YZY meme coin is very high, fueled by Kanye’s big name and the DeFi features the project offers.
However, some market analysts have questioned the extent of Kanye’s direct involvement and the legitimacy of the entire initiative.
While YE Pay and YZY Card present practical use cases with potential long-term value, the current momentum still seems to be driven more by speculation.
The Solana meme coin launched by Kanye West is now showing a strong pump-and-dump pattern. According to Coingape (21/8), currently, the price of the YZY token has plummeted from over $3 to $1 in just three hours.
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Based on market data, a trader who went short with 3x leverage on Hyperliquid is recording an unrealized profit of $202,000, equivalent to a 60.5% profit.

As a result of this fall, YZY, which had entered the ranks of the top meme coins on the Solana network, collapsed in just a few hours.
Some market experts have started calling the project a scam. Leading Ethereum contributor Anthony Sassal wrote:
“Another scam has hit the market. If you’re still buying into something like this, it’s probably worth losing money – take it as a lesson.”
Meanwhile, well-known businessman and crypto investor Arthur Hayes claimed to have bought this token. He even asked Kanye not to rug pull the investors.
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