House of Doge Officially Acquires Italian Football Club, US Triestina Calcio 1918!

Updated

October 21, 2025

Gambar House of Doge Officially Acquires Italian Football Club, US Triestina Calcio 1918!

Jakarta, Pintu News – The House of Doge, the corporate arm of the Dogecoin Foundation, has acquired a majority stake in Italian soccer club US Triestina Calcio 1918, marking an important milestone in the union between digital assets and traditional industries.

The move comes amid efforts by crypto companies to gain a real foothold in the regulated sector.

By purchasing a European soccer club that has been around for over a century, the House of Doge is turning token-based enthusiasm into a real-world form of ownership, while demonstrating a change in strategy in the pursuit of legitimacy and crypto brand growth.

Crypto and Football: An Increasingly Tight Alliance

The House of Doge is now Triestina’s largest shareholder, bringing with it capital and plans to integrate blockchain technology. The club, which competes in Italy’s Serie C, will be a testing ground for a cryptocurrency ticket and merchandise payment system.

The acquisition was made in conjunction with Brag House Holdings, the listed merger partner of House of Doge. Brag House provided the public company structure that made the purchase possible, while continuing to oversee governance and market access.

The two companies are now combining Brag House’s gaming and fan ecosystem with House of Doge’s blockchain network, creating a framework that connects digital communities with conventional sports audiences.

“Our investment aims to prove that digital assets can create real value, culture and passion. Football is the perfect stage to show how decentralized communities can generate sustainable impact,” said Marco Margiotta, CEO of House of Doge.

It’s official! House of Doge is now the majority owner of U.S. Triestina 1918, one of Italy’s oldest professional football clubs!

Dogecoin was founded on Community—and the world’s game is one of the biggest communities there is. We will support Triestina with immediate capital… pic.twitter.com/npUKFiROtR
— House of Doge (@houseofdoge) October 20, 2025

Analysts note that crypto companies are now starting to turn on-chain (blockchain-based) communities into revenue-generating off-chain (real-world) assets.

By entering the sports, gaming, and entertainment sectors, companies like House of Doge seek to balance the volatility of the crypto market with more stable operations.

Expanding the Legitimacy of the Crypto Industry

The link between cryptocurrencies and soccer is growing rapidly. Currently, many clubs are using blockchain technology for sponsorship, fan voting, and token-based loyalty systems.

For crypto companies, partnering with reputable teams gives them access to millions of fans while increasing their credibility in the public eye.

In 2025, Tether increased its stake in Juventus F.C. to 10.7%, making it the second largest shareholder in the club. The company aims to expand the integration of fan tokens and payment systems using stablecoins in Serie A competitions.

Meanwhile, Bitpanda is partnering with Arsenal F.C. and Paris Saint-Germain F.C. to develop a blockchain-based fan reward system. On the other hand, Socios continues to strengthen its collaboration with FC Barcelona and Inter Milan to increase fan engagement globally.

The House of Doge deal is in line with the company’s plans to list on an exchange through a reverse merger with Brag House Holdings (TBH). TBH itself started trading in March at around $4.30 per share, but has since dropped dramatically to $1.13, or almost a 74% drop-a reflection of the volatility prevalent among small-cap digital asset companies.

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