Ferrari Launches Exclusive Token for Le Mans Champion Car Auction, Here are the Details!

Updated

October 27, 2025

Gambar Ferrari Launches Exclusive Token for Le Mans Champion Car Auction, Here are the Details!

Jakarta, Pintu News – Italian luxury car manufacturer Ferrari has announced the launch of a new crypto token that will allow its loyal fans to bid on its legendary Ferrari 499P, which has won Le Mans three times in a row.

This move is part of Ferrari’s strategy to integrate blockchain technology in strengthening relationships with their consumers, especially the younger generation who are familiar with technology.

Ferrari 499P Token: A Big Step Towards Digitalization

Ferrari has introduced the “Ferrari 499P Token” as part of a collaboration with Italian fintech, Conio. The token is specially designed for members of the Hyperclub, an exclusive group of Ferrari’s top 100 clients. The auction is scheduled to begin in conjunction with the 2027 World Endurance Championship season.

The project is not only about technological innovation, but also about creating a stronger sense of ownership among loyal Ferrari customers. According to Enrico Galliera, Ferrari’s Chief Marketing and Commercial Officer, this is a way to strengthen the bond with consumers who have long supported the Ferrari brand.

Ferrari’s Crypto Ambitions Expand

Previously, Ferrari has started their foray into the world of digital assets by accepting payments in Bitcoin , Ethereum , and USDC for car purchases in the United States in 2023, and expanding this option to Europe the following year. Now, with the Ferrari 499P Token, Ferrari wants to turn blockchain into a tool to build loyalty and connect with younger, tech-savvy buyers.

Also read: Kyrgyzstan Officially Adopts Binance Coin (BNB) as Part of the National Reserve!

The move is also in line with Ferrari’s push towards broader innovation, including the development of their first electric car. Ferrari hopes to utilize blockchain technology to not only facilitate transactions, but also to create exclusive experiences for its consumers.

Luxury Industry and Digital Asset Trends

Not only Ferrari, but also other luxury brands such as Volkswagen in Singapore have started adopting digital assets in their business operations. Volkswagen Singapore, for example, recently started accepting crypto payments for vehicles and services through a partnership with FOMO Pay. This shows a growing trend where luxury brands are trying to stay relevant to a new generation of entrepreneurs and people who see value in digital assets.

Bitcoin’s (BTC) strong performance this year, which reached a new peak of over $126,270 on October 6, 2025, provides additional momentum for initiatives such as the launch of the Ferrari token. With the market showing strong gains and investor interest increasing, Ferrari’s move is both strategic and timely.

Conclusion

By entering the crypto world, Ferrari is not only expanding its product range, but also strengthening its position as an innovative and adaptive luxury brand. This move will hopefully bring Ferrari even closer to a different generation of consumers, who value technology and exclusivity.

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