ZAR brings stablecoins to Pakistan, what’s the strategy?

Jakarta, Pintu News – Amid the growing need for inclusive financial services, ZAR, a company backed by a16z, is introducing the use of stablecoins in Pakistan. The initiative allows customers to exchange cash for digital money through mobile wallets by simply scanning QR codes at small shops.

This approach is specifically designed to meet the needs of the unbanked population, which is sizable in Pakistan. By utilizing small shops that are already frequent venues for everyday financial transactions, ZAR seeks to reduce barriers to entry into the digital payments ecosystem.

Targeting the Unbanked Population

Pakistan has one of the largest unbanked populations in the world, with millions of people still relying on cash for daily transactions. This ZAR initiative aims to turn local shops into access points for digital payments, which are easier and faster.

By simply scanning a QR code, customers can instantly exchange their cash for a safe and stable stablecoin. This not only eases transactions, but also opens doors to those previously unreached by formal financial services.

By utilizing existing infrastructure, ZAR reduces the need for massive investment in new networks. Small shops, already trusted by the local community, became effective intermediaries in adopting the new technology. This established trust makes it easier for ZAR to introduce the concept of digital payments to communities that are not yet familiar with modern financial technology.

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Advantages of Using Stablecoins

Stablecoins offer stability that other cryptocurrencies such as Bitcoin or Ethereum do not. This makes them ideal for everyday transactions, reducing the risk of price fluctuations that could hurt users.

With stablecoins, the value of the money stored will not change drastically, providing more security for users. ZAR chose to use stablecoins because of their practicality in everyday transactions and their reliable stability.

In addition, the use of stablecoins through mobile wallets enables fast transactions and low fees, two important factors in increasing the adoption of financial technology. It also opens up opportunities for users to engage in the broader digital economy, including e-commerce and other online services. Thus, ZAR not only introduces a new way to transact, but also helps expand the scope of the digital economy in Pakistan.

Expansion into Africa and the Future of the ZAR

After the pilot in Pakistan, ZAR plans to expand its operations to several countries in Africa starting in 2026. The success of this model in Pakistan will provide a strong foundation for replication in countries with similar conditions. This expansion strategy demonstrates ZAR’s ambition to become a global player in providing inclusive and accessible digital financial solutions.

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ZAR founders Sebastian Scholl and Brandon Timinsky have previous experience in developing the digital wallet startup SadaPay, which they sold to Papara Turkey in 2024. Their previous experiences and successes provide a strong foundation for ZAR in implementing and adapting innovative financial technologies in new markets.

Conclusion

The ZAR initiative in Pakistan is not just about introducing a stablecoin, but also about opening up access to financial services for millions of people. By utilizing local shops as access points, ZAR has the potential to change the financial landscape in developing countries. Their success could serve as a model for other countries facing similar challenges in financial inclusion.

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Reference

• Crypto Times. A16Z-Backed ZAR to Bring Stablecoins to Pakistan. Accessed on October 29, 2025
• Featured Image: Generated by Ai