Drastic Drop in Crypto Content Interest on YouTube, What’s the Cause?

Updated

January 13, 2026

Gambar Drastic Drop in Crypto Content Interest on YouTube, What’s the Cause?

Jakarta, Pintu News – In recent months, there has been a sharp decline in the viewership of crypto content on YouTube, reaching its lowest point since January 2021. This phenomenon signals an increasingly pronounced bear market condition as retail investor interest in crypto declines.

The Impact of Bearish Market on Crypto Content

Here is a 30 day moving average of views to a lot of different crypto youtube channels.

So it's not just X and an algorithm change.

Viewership to crypto has been dropping across platforms. pic.twitter.com/zkowe3nb3L
— Benjamin Cowen (@intocryptoverse) January 11, 2026

Benjamin Cowen, founder of ITC Crypto, recently shared 30-day moving average data of viewership on various crypto YouTube channels. The data shows a significant decline in the last three months.

Tom Crown, a crypto YouTuber, added that this decline is happening across all platforms, with the local decline being quite pronounced since October. The Bitcoin investor known as “Polaris XBT” described these conditions as “social interest levels on a bear market.”

Also Read: Shocking Prediction: XRP Poised for a Surge Post Last Drop!

Retail Investor Fatigue and Ponzi Schemes

Jesus Martinez, a YouTube content creator, revealed that although he managed to grow his channel since the beginning of 2022, nothing could match the few videos he made at the peak of 2021. Meanwhile, a TikTok content creator known as “Cloud9 Markets” stated that this decline in interest is also due to the many ponzi schemes and pump and dump schemes targeting altcoins. This has left retail investors feeling exhausted and disillusioned.

Stop the scam pump n dumps, every “altcoin” is pretty much a ponzi, without X/yt/tiktok shills there is zero reasons for any of the tokens to exist

Retail is tired of getting rekt –

Invest in quality assets, buy index funds if u too busy, buy gold

Enough of this crypto Bs
— Cloud9 Markets (@cloud9markets) January 12, 2026

Marc Shawn Brown, head of social media at Cointelegraph, observes that many investors may have turned to precious metals and macroeconomics. According to him, people are now looking for real returns, not just stories about potential future gains.

In 2025, Bitcoin (BTC) saw a decline of -7%, while palladium, rhodium, cobalt, silver, and gold all outperformed. However, there is good news from Santiment, an on-chain analytics platform, which states that social sentiment towards Bitcoin (BTC) is starting to show signs of recovery.

Conclusion

They’ve likely pivoted into precious metals / macro. Almost guaranteed.

People want returns, not stories of when returns could come.

2025 was hard. -7% return for BTC and palladium, rhodium, cobalt, silver, gold all outperformed.
— MSB Intel (@MSBIntel) January 11, 2026

Although the crypto market is going through a tough time, a positive change in social sentiment could be an early indicator of recovery. The $90,000 level will be key for retail investors to remain optimistic about the future of Bitcoin (BTC).

Also Read: US Dollar Predicted to Plummet in Early 2026 Before Reversing Direction

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