X Now Allows Paid Crypto Promotions, but Remains Banned in Europe and the UK

Updated

March 3, 2026

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ChatGPT Perplexity

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ChatGPT Perplexity

Gambar X Now Allows Paid Crypto Promotions, but Remains Banned in Europe and the UK

Jakarta, Pintu News – X, the social media platform formerly known as Twitter, is making waves again by allowing paid promotions for crypto assets and gambling. However, this new policy does not apply in some regions such as the European Union, UK, and Australia that have stricter financial regulations.

This move was taken to provide monetization opportunities for content creators, while maintaining transparency among their followers. With these changes, X further affirms its position as a key communication hub for the global crypto community.

Paid Promotion Labels: New Transparency and Responsibility

X introduced the Paid Partnership label feature on any posts that contain paid promotions, including for crypto assets such as Bitcoin , Ethereum , Ripple , and Pepe Coin (PEPE).

This feature aims to ensure that every promotion made by an influencer or content creator can be clearly recognized by their followers. Nikita Bier, Head of Product at X, emphasized that transparency is key to maintaining user trust in the platform.

Today we're announcing Paid Partnership labels on posts. X's core value is providing on authentic pulse on humanity.

While we want to encourage people to build their businesses on X, undisclosed promotions hurt the integrity of the product and lead people to distrust the content… pic.twitter.com/CmrRDx5tU1
— Nikita Bier (@nikitabier) March 1, 2026

With this label, X hopes to encourage more people to build businesses on their platform without compromising integrity. Additionally, X emphasized that the primary responsibility for ensuring crypto promotion is not seen in banned territories lies with the influencers.

Also read: World Oil Volatile, Threat of Further Crisis Could Trigger Bitcoin (BTC) ‘Panic Sell’?

List of Promotion Bans and Restrictions in X

While X has relaxed the rules for crypto promotion, there are still a number of categories that remain banned from paid promotion. These include adult products and services, alcohol, dating platforms, illegal and prescription drugs, health supplements, tobacco, and weapons.

In addition, content related to political and social issues is also not allowed if used for commercial purposes. This policy shows that X remains committed to maintaining a safe and responsible platform environment.

With these restrictions in place, X wants to ensure that promotions that appear on its platform do not pose a risk to users. Content creators and influencers are expected to be more selective in choosing products or services to promote. Thus, the integrity and trust of users towards X is maintained.

New Features and Innovations: X Money and Smart Cashtags

Elon Musk, owner of X, announced that within the next two months, the platform will launch a new payment system called X Money in limited beta. X Money is part of Musk’s grand vision to make X an all-in-one app, similar to WeChat in China, that combines social networking, instant messaging, and financial services.

However, it is not yet clear whether crypto assets such as Solana (SOL), Tether , or Dogecoin will be integrated into X Money. In addition, Nikita Bier also revealed that X will soon launch the Smart Cashtags feature. This feature allows users to trade stocks and cryptocurrencies directly within the platform.

With this innovation, X has the potential to become an increasingly complete and attractive digital ecosystem for digital financial market players. This move is believed to strengthen X’s position as a pioneer in the integration of social media and financial services.

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*Disclaimer

This content aims to enrich readers’ information. Pintu collects this information from various relevant sources and is not influenced by outside parties. Note that an asset’s past performance does not determine its projected future performance. Crypto trading activities are subject to high risk and volatility, always do your own research and use cold hard cash before investing. All activities of buying and selling Bitcoin and other crypto asset investments are the responsibility of the reader.

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