MrBeast Enters Digital Banking, Acquires Step After $200 Million Investment from BitMine
Jakarta, Pintu News – A major acquisition has been made by YouTuber Jimmy “MrBeast” Donaldson’s Beast Industries entertainment company. The company officially acquired Step, a mobile banking app targeting teens and young adults, just weeks after receiving a US$200 million investment injection from Ethereum treasury company BitMine Immersion Technologies. The move marks Beast Industries’ most aggressive expansion into the digital financial services sector, especially for generation Z.
MrBeast Gets Serious in the Digital Finance Business
In his statement on X, Jimmy Donaldson explained that Step’s acquisition was driven by a desire to equip young people with personal finance tools and guidance early on. Beast Industries CEO Jeff Housenbold added that financial health is the foundation of well-being, yet many people still lack access to adequate tools and knowledge. Details of the acquisition value were not disclosed, but strategically the move strengthens Beast Industries’ position at the intersection of entertainment, technology and financial services.
This transaction comes after Beast Industries received an investment of approximately US$200 million from BitMine Immersion Technologies in January, as well as the filing of the “MrBeast Financial” trademark in October which covers services such as cryptocurrency exchanges, crypto payment processing, and decentralized exchange-related services. However, there is no confirmation whether the crypto service plan will be directly connected to Step’s integration.
Also read: Tom Lee Bought 40,613 ETH, Bitmine Now Controls 3.58% of Ethereum Supply?
Step: Gen Z Digital Bank with 6.5 Million Users
Step was developed as a generation Z-focused financial app with features such as money management, credit score building, rewards program, and financial literacy education. User accounts are protected through the Federal Deposit Insurance Corporation (FDIC) insurance scheme in collaboration with Evolve Bank & Trust, adding an aspect of institutional security to its product offering.
Since its launch in 2018, Step has grown to reach approximately 6.5 million users and raised approximately US$500 million in funding from a number of high-profile figures, including Stephen Curry, Justin Timberlake, Will Smith, and Charli D’Amelio. With such a user base, the integration with MrBeast’s content ecosystem of over 466 million subscribers on YouTube has the potential to create a significant network effect, especially among young audiences who are already familiar with the MrBeast brand.
Synergy with BitMine Investment and Creator Economy
In terms of funding, BitMine’s previous US$200 million investment was positioned as a long-term bet on the creator economy. BitMine’s chairman, Tom Lee, called MrBeast and Beast Industries “this generation’s leading content creators” with reach across Gen Z, Gen Alpha, and Millennials. He considered BitMine’s corporate values and vision to be aligned with Beast Industries’ strategy, although it had not announced the integration of crypto products explicitly at the time.
The Step acquisition reinforces the narrative that Beast Industries is not just expanding in the content space, but also building an ecosystem of services that stick directly to the audience’s basic needs, namely financial management. CEO Jeff Housenbold emphasized that the acquisition positions the company to “meet audiences where they are” with practical technology solutions that are expected to improve the financial future of the younger generation. Looking ahead, the market will be watching whether the “MrBeast Financial” brand and exposure to crypto investors like BitMine will evolve into the integration of digital asset-based financial services.
Conclusion
The acquisition of Step by Beast Industries marks a new phase where giant creators like MrBeast go deeper into the financial services sector, not just as endorsers, but as ecosystem owners and developers. With Step’s large user base, MrBeast’s massive audience network, and capital backing from crypto players like BitMine, this move has the potential to shift the boundaries between digital entertainment and next-gen banking services.
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Reference
- Cointelegraph. MrBeast buys Gen Z bank just weeks after BitMine’s $200M bet. Accessed February 10, 2026.
- Featured Image: The Crypto Tines
