Almost 1 Million Snoop Dogg NFTs Sold Out on Telegram in Just 30 Minutes – Proof Crypto is Still Alive?

Jakarta, Pintu News – Snoop Dogg has shaken up the crypto world once again by launching his latest NFT collection on Telegram, based on the TON blockchain. In just 30 minutes, the digital NFT collection themed “Snoop’s iconic style” sold out nearly 1 million units, amassing $12 million worth of sales (1 USD = Rp16,228). This remarkable achievement comes amidst the declining volume of the global NFT market, as if a “breath of fresh air” amidst claims that the NFT trend is dead.

Snoop Dogg’s NFT Collection on TON Blockchain: From Vintage Car to Digital Dog

The NFTs offered in this Snoop Dogg collection consist of approximately 996,000 unique tokens, with themes ranging from vintage cars, swag bags, digital dog characters, Snoop Dogg’s signature attributes, to symbols closely associated with hip hop and marijuana culture. The collection was released as “Telegram Gifts”-animated images that can be displayed on Telegram profiles or converted to an in-app currency called Stars.

According to Telegram founder Pavel Durov, the successful sale proves that interest in NFTs is still high. Within the next 21 days, the blockchain minting and secondary market for these collectibles will begin – giving users the opportunity to trade or exchange their NFTs.

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Snoop Dogg’s NFTs, New Music, and the Potential Revival of the NFT Industry

As part of the launch, Snoop Dogg also released a new song titled “Gifts” along with a music video showing off the collection’s various NFTs. Many netizens and the crypto community view the sale of Snoop Dogg’s NFTs as a bullish signal for the NFT market which during 2025 saw volume decline by 61% in the first quarter and 41% in the last 30 days according to CryptoSlam data.

Zenith, NFT lead at TON, said that the Telegram Gifts feature is not new, but the positive reaction to the launch of the Snoop Dogg collection could be the start of a “new narrative” in the NFT industry. Users can use these collectible NFTs on their Telegram profiles, giving them additional utility and encouraging Web3 community engagement on social media.

Snoop Dogg: Veteran and Innovator in the NFT World

Snoop Dogg is not a new name in the crypto and NFT space. Since the rise of NFTs in 2021, Snoop has launched digital projects such as the Snoop Dogg Passport Series, which gives access to exclusive content, and “The Doggies” NFT collection on metaverse platform The Sandbox. With a global fanbase and cross-generational appeal, the launch of Snoop Dogg NFTs on Telegram could pioneer a new trend of collaboration between musicians, social media, and blockchain technology.

This collection also refutes the notion that the NFT market is completely “dead”, and opens up new innovation opportunities for musicians, brands and creators in the digital era.

Conclusion

The spectacular sale of Snoop Dogg’s NFTs on Telegram is clear evidence that the crypto and NFT industry still holds great potential, especially when combined with the social media ecosystem and relevant utility innovations. Industry players and the community are now waiting to see if this momentum can revive the NFT market globally.

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Reference:

• Tom Blackstone/Cointelegraph. Snoop Dogg NFT collection on Telegram’s TON blockchain sells out in 30 minutes. Accessed July 11, 2025.