Metaplanet Goes All In: Snaps Up $93.6M in Bitcoin, Now Holding Over 16,000 BTC!

Jakarta, Pintu News – Metaplanet, known as MicroStrategy Japan, recently announced the purchase of an additional 797 Bitcoins worth $93.6 million. This purchase came as the price of Bitcoin (BTC) reached a new record high of $121,209.

With this latest acquisition, the company’s total Bitcoin holdings now stand at 16,352 units. This move marks Metaplanet’s commitment to adopting a Bitcoin-based strategy for long-term growth.

Metaplanet’s Strategy for Bitcoin Accumulation

Simon Gerovich, CEO of Metaplanet, revealed that the company has bought a total of 3,002 Bitcoin in the past week and 7,464 Bitcoin (BTC) in the past month.

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With the latest purchase, the company’s cumulative investment in Bitcoin reached approximately $1.64 billion with an average price per coin of $100,191. This shows Metaplanet’s aggressive strategy in strengthening their position in the crypto market.

This massive buying comes amid heightened bullish sentiment among traders, with Bitcoin extending its weekly gains to over 10.5%.

This rise in the price of Bitcoin (BTC) has also pushed its global market capitalization to $2.4 trillion, making it one of the top global assets.

Market Reaction and Future Projections

Although Metaplanet shares did not show much movement in early trading in Japan, analysts from Benchmark have set the stock a target of over 2,400 JPY, which is a 50% increase from the current level of 1,596 JPY.

In addition, with the purchase of Bitcoin (BTC) on July 14, the company’s stock net asset value (mNAV) has contracted to 3.78, making it a more attractive value proposition with the increase in Bitcoin stock.

Bitcoin-Based Business Expansion

Metaplanet has also signaled in an interview with the Financial Times that they will borrow against their Bitcoin assets to buy businesses that generate cash.

Read also: Crypto Trending Today: Bitcoin Creator, Satoshi Nakamoto, Becomes the 11th Richest Billionaire!

CEO Simon Gerovich described the current environment as a “Bitcoin gold rush” and emphasized the growth potential in digital financial services. Although this diversification strategy is still in its early stages, the company sees long-term value in building a business ecosystem powered by crypto.

In its latest earnings report, Metaplanet recorded second-quarter revenue of 1.1 billion yen ($7.6 million), which is a 42.4% growth compared to the previous year.

The increase was largely driven by the appreciation in the value of their Bitcoin (BTC) holdings as well as improved investor sentiment.

Overall, with Bitcoin continuing to set new records and mainstream finance increasingly accepting crypto, Metaplanet is pioneering the corporate use of Bitcoin, revolutionizing the investment landscape in Japan and boldly paving the way for institutions everywhere.

Bitcoin’s rising price provides further validation of the company’s treasury strategy.

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*Disclaimer

This content aims to enrich readers’ information. Pintu collects this information from various relevant sources and is not influenced by outside parties. Note that an asset’s past performance does not determine its projected future performance. Crypto trading activities have high risk and volatility, always do your own research and use cold cash before investing. All activities of buying and selling bitcoin and other crypto asset investments are the responsibility of the reader.

Reference:

• Coingape. Metaplanet Adds 797 Bitcoins to Treasury as BTC Price Hits New All-Time Highs. Accessed on July 15, 2025
• Crypto Times. Metaplanet Buys $93.6 Million in Bitcoin, Stock Price Jumps. Accessed on July 15, 2025
• Tron Weekly. Metaplanet Expands Bitcoin Holdings with 797. Accessed on July 15, 2025