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Jakarta, Pintu News – Meme coins are back in the spotlight in the cryptocurrency market, and PEPE is one such token that has managed to capture the attention of the community since its inception. In this article, we will discuss PEPE’s price journey from its initial launch, its highest moment, to its latest condition in 2025.

PEPE was officially launched in April 2023 with an initial price of around $0.0000001898 or equivalent to IDR0.00308 (exchange rate IDR16,239/USD). In its early days, PEPE was known as a meme coin inspired by the popular character “Pepe the Frog” and quickly gained popularity on social media such as Twitter and Reddit.
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2023 (Launch & Beginning of Popularity)
2024 (First Big Surge)
2025 (Peak & Correction)
| Year | Lowest Price (USD) | Highest Price (USD) | Year End Price (USD) |
|---|---|---|---|
| 2023 | 0.0000001898 | 0.0000015 | 0.0000010 |
| 2024 | 0.0000010 | 0.0000025 | 0.0000018 |
| 2025 | 0.0000009 | 0.00000225 | 0.00001240 |


PEPE was officially released in April 2023 with an initial price of only $0.0000001898 (IDR 0.00308). In its early stages, PEPE immediately gained massive attention on social media thanks to the active meme coin community on Twitter and Reddit. A surge in the number of holders occurred in a matter of weeks, pushing the market capitalization to hundreds of millions of dollars.
When PEPE hit major exchanges like Binance, OKX, and KuCoin, the price jumped significantly. The daily trading volume increased to hundreds of millions of dollars, which made PEPE one of the fastest growing meme coins in 2023. This event catalyzed the price increase to the $0.0000015 range.
The beginning of 2024 was characterized by a bullish trend in the meme coin sector. Dogecoin (DOGE) and Shiba Inu (SHIB) led the way, followed by a surge in the price of PEPE to $0.0000025 (€40.59). The main factors were social media hype and the entry of new retail traders into the market.
In January 2025, PEPE reached an all-time high price of around $0.00000225 (IDR 36.54). This surge was fueled by a combination of positive crypto market sentiment, listings on several large DEXs, and a viral campaign from the community. But afterward, the price experienced a sharp correction.
After the post-ATH correction, PEPE went sideways while still maintaining a billion-dollar market valuation. The current price (August 2025) stands at $0.00001240 (IDR 201.36) with a market capitalization of $5.21 billion (IDR 84.61 trillion). Although down from its peak, its position remains strong among the top 30 global cryptocurrencies.

PEPE proved that meme coins can provide significant returns for early investors. From a release price of just $0.0000001898 to the current $0.00001240, the increase has been thousands of percent. However, the high volatility makes it still a risky asset, so a risk management strategy is essential for those looking to get into assets like this.
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*Disclaimer
This content aims to enrich readers’ information. Pintu collects this information from various relevant sources and is not influenced by outside parties. Note that an asset’s past performance does not determine its projected future performance. Crypto trading activities are subject to high risk and volatility, always do your own research and use cold hard cash before investing. All activities of buying andselling Bitcoin and other crypto asset investments are the responsibility of the reader.
Reference
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