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Jakarta, Pintu News – Blockchain-based innovation is back in the lifestyle and travel sector. This time, American Express (Amex) introduces a new feature in the form of “Passport NFTs” – a digital collection that Amex cardholders in the United States can have as a memento of their trip. This feature also shows the trend of crypto technology adoption in the tourism sector.

According to an official statement on the Amex website and reported by Cointelegraph (September 16, 2025), these NFTs are created using the ERC-721 standard, which is a type of non-fungible token commonly used in digital collections such as art and games.
These passport NFTs are stored on the Ethereum Layer-2 Base blockchain, which is known for its transaction cost efficiency and high scalability. With this approach, Amex ensures that users’ travel data is securely stored, decentralized, and cannot be modified.
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This passport NFT is not for everyone. Only consumer Amex cardholders in the United States who have linked their card with an Amex online account can access this feature.
Amex also emphasized that these passport NFTs are non-transferable. This means that they are personalized and cannot be sold or sent to someone else’s wallet – making them an exclusive form of digital memorabilia.
Amex explains that each passport NFT can be customized by users to reflect the best experiences from their trip. For example: a favorite meal, a particular tourist attraction, a memorable hotel, or a special activity.
However, personal information such as exact location or trip details are not displayed on the public blockchain. Only general data such as the country visited, the stamp description, and the date the NFT was obtained will be stored.

In an internal survey conducted by Amex, 73% of respondents said they wanted a digital way to commemorate past trips. Meanwhile, 56% said they miss the physical stamp in their passport when arriving in a new country.
Through this passport NFT, Amex seeks to fill that gap by utilizing crypto technology as a modern form of memento – without having to rely on the physical stamps that many countries are now starting to abandon.
Each passport NFT can be downloaded to the user’s camera roll or shared directly to social media, making it easy for users to share their travel memories digitally.
In fact, if a user booked a trip using Amex up to the last two years, that data will be automatically converted into a passport NFT – providing even more value without the need for additional steps from the user.
This move by American Express is not an isolated case. In recent months, the tourism sector has increasingly adopted crypto technology. For example, the Travala platform enables crypto payments for more than 2.2 million hotels worldwide.
According to data from Triple-A, 14% of crypto transactions in 2024 are used for the travel and hospitality industry. This shows that crypto travelers are a growing segment with high purchasing power.
American Express’ move to present passport NFTs as digital memorabilia is clear evidence that crypto and blockchain technology are increasingly integrated into everyday life, including the travel sector.
With a secure, personalized and user-friendly approach, this feature is not just a gimmick, but could be the first step of a revolution in the way we store travel memories.
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