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Jakarta, Pintu News – Recent data shows that stablecoins are becoming an important part of the development of digital payment technology. Predictions from Transak highlight that tacit integration via white-label APIs can accelerate global adoption without having to explicitly display crypto elements.
With favorable regulations and growing institutional interest, stablecoins may come to dominate digital transactions – before users even realize it.
Sami Start, CEO and co-founder of Transak, revealed that the new wave of stablecoin adoption will likely feel “invisible” to users. This is because stablecoins will increasingly be used behind the scenes, integrated into everyday financial applications.
According to an interview published by Decrypt on November 10, 2025, Transak is now focused on providing modular APIs as white-label products for large enterprises. End-users won’t realize they’re using stablecoins when transacting because the process is integrated right in the app.
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Transak is now positioning itself not as a prominent brand, but as a financial infrastructure behind the scenes. In this scheme, large apps like PayPal or Venmo can use Transak’s services without displaying the company logo, keeping the user experience simple.
Sami Start mentioned that by opening up their product to integration flexibility, the market that can be reached becomes much larger. This process is known as a “stablecoin sandwich”, where users can buy stablecoins in one region and redeem them for cash in another.
The surge in interest in stablecoins has been driven by regulations such as the GENIUS Act that has been passed in the United States. The Act gives legal legitimacy to the issuance of stablecoins like USDC and PYUSD, and opens the door for large institutions like Bank of America and Citigroup to enter.
According to Decrypt, this institutional interest indicates that stablecoin adoption is not only coming from retail users, but also corporations and large banks that see the return potential of stablecoin-backed assets, such as US Treasury securities.

Stablecoins like USDC and Tether (USDT) provide indirect benefits to both the issuers and the companies that manage them. Coinbase, for example, reported USD 355 million in revenue from managing USDC during the third quarter of 2025.
This income comes from investments in the assets that support stablecoins, such as cash and short-term debt securities, so it’s no surprise that large tech companies are starting to look at the potential of stablecoins as a new, relatively low-risk source of revenue.
Transak predicts that many users in the future will not realize they are interacting with stablecoins. For example, in the Venmo app, PYUSD stablecoin balances currently appear in a dedicated “crypto” section, separate from cash balances.
But according to Sami Start, this distinction will become increasingly blurred in the future as applications simplify the look and function of digital wallets. As with the blockchain-based services used by the California DMV without naming the Avalanche network, the adoption of crypto technology can happen invisibly.
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