American Burger Chain Steak ‘n Shake Invests $10 Million in Bitcoin as Part of Bold New Strategy

Jakarta, Pintu News – Steak ‘n Shake has purchased $10 million worth of Bitcoin (BTC), marking a significant increase in its strategy to convert fast-food restaurant revenue into the company’s crypto assets.

The purchase is the latest stage of the 90-year-old restaurant chain’s “Bitcoin-to-Burger” initiative, a financial move that transfers operational cash flow directly into digital assets.

Steak ‘n Shake Records 8 Months of Bitcoin Payment Integration

Steak ‘n Shake has marked eight months since integrating Bitcoin payments across its restaurant locations in the United States, noting a significant increase in store sales since the launch.

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The company has allocated all Bitcoin received from customer transactions into its Strategic Bitcoin Reserve (SBR), an internal financial system designed to accumulate Bitcoin directly from operational sales, rather than from external purchases.

According to the restaurant, the SBR functions as a “stand-alone” system: sales via Bitcoin payments flow directly into the reserve. At the same time, the continuous improvement of food quality is aimed at expanding the reach of their brand.

The company also announced that it has increased its exposure to Bitcoin by $10 million in notional value, reflecting its continued commitment to this digital asset investment alongside its day-to-day operations.

SBR is designed to retain all Bitcoin earned from the sale of burgers and milkshakes, differentiating it from other companies that acquire crypto through funding or market speculation.

The restaurant chain reports that the combination of increased store sales and the automatic allocation of Bitcoin into reserves creates a cyclical growth model that strengthens both operating income and digital asset ownership.

Steak ‘n Shake’s Bitcoin Reward Program and Charitable Contributions

Steak ‘n Shake has teamed up with Bitcoin service company Fold to launch a limited-time promotion.

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Customers who purchase a Bitcoin steakburger or Bitcoin meal at nearly 400 locations in the United States can claim a $5 reward in Bitcoin by uploading their receipt to the bitcoinmealdeal.com website via the Fold app.

As part of this program, the restaurant chain has also committed to donating 210 satoshis (approximately $0.23) from each Bitcoin meal purchase to OpenSats – a public charity that supports open-source contributors in the Bitcoin ecosystem.

Fold’s CEO, Will Reeves, confirmed that this promotion is a continuation of a previous initiative, where Fold provided Bitcoin rewards for purchasing Steak ‘n Shake gift cards through its app.

Steak ‘n Shake’s adoption of Bitcoin payments began in early 2025 and has been recognized as one of the factors driving the company’s annual sales growth.

By directly combining operating income and crypto accumulation, the restaurant has created a model that unites traditional retail operations with strategic asset management.

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Reference:

• BeInCrypto. Steak ‘n Shake Buys $10 Million Bitcoin. Accessed on January 19, 2026
• CoinEdition. Steak ‘n Shake Increases Bitcoin Exposure Following Eight Months of Crypto Payments. Accessed on January 19, 2026
• CryptoNews. Steak ‘n Shake Makes First Bitcoin Treasury Bet with $10M BTC Purchase. Accessed on January 19, 2026