GameSquare Makes Bold Crypto Power Play: Unveils $100 Million for Ethereum Treasury!

Jakarta, Pintu News – Nasdaq-listed company GameSquare has announced a $100 million Ethereum (ETH) treasury strategy, causing its shares to surge by 58%.

The move marks increased institutional interest in Ethereum as a treasury asset, driven by strong demand, ETF inflows, and ecosystem growth.

New Strategy, Maximum Results

GameSquare has announced a partnership with Dialectic, a crypto-based capital management firm, to execute a $100 million Ethereum (ETH) treasury strategy.

Read also: Ethereum Surges 6% to $2,700 — Is a Breakout to $3,000 Just Around the Corner?

With Dialectic’s Medici platform integrating machine learning and sophisticated risk controls, GameSquare aims to generate higher returns than the Ethereum staking benchmark which currently stands at around 3-4%.

GameSquare CEO Justin Kenna stated that the partnership will allow the company to generate real returns on the block chain, while deepening its expertise in decentralized finance.

This strategy not only increases GameSquare’s financial flexibility but also supports a defined capital allocation plan for the purchase of additional Ethereum (ETH) assets.

Market Reaction and Institutional Influence

GameSquare’s announcement has sparked a positive reaction in the market, with its shares rising 58% immediately after the announcement. This shows investor confidence in the company’s new strategy.

In addition, other companies such as Bit Digital have switched to Ethereum (ETH) staking, abandoning their entire Bitcoin (BTC) holdings, signaling a growing trend among corporates to adopt Ethereum (ETH) as a core financial tool.

Increased institutional buying of Ethereum (ETH) is also evident from ETF inflows, with BlackRock iShares Ethereum Trust (ETHA) leading the way with 1.826 million Ethereum (ETH) holdings. This shows that Ethereum (ETH) is gaining acceptance as an important long-term asset class.

Read also: Top 3 Crypto Altcoins to Buy Today, According to Analysis!

Diversification and New Opportunities

In addition to Ethereum (ETH), GameSquare also plans to explore other yield opportunities within the broader Ethereum ecosystem, including stablecoins and NFTs. This diversification strategy is designed to maximize returns while spreading risk.

With the $100 million approved by the board of directors, GameSquare will implement this investment in stages, ensuring the company retains sufficient capital for operations.

GameSquare’s bold move has received widespread attention in the crypto space, with analysts and investors observing the game-changing potential of the scale of this investment. This represents one of the more structured and large institutional moves we’ve seen from media-tech companies towards Ethereum (ETH).

All in all, with a strong strategy and competent partners, GameSquare is not only betting on Ethereum (ETH) as an asset, but also as a growth engine.

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Reference:

• Coingape. GameSquare Stock Shoots 58% After Revealing $100 Million Ethereum Treasury Strategy. Accessed on July 10, 2025
• Coinpedia. GameSquare Goes All-In on Ethereum with $100M Crypto Treasury Plan. Accessed on July 10, 2025