Holiday 2025 is dominated by AI and crypto? This is the surprising finding of Visa survey

Jakarta, Pintu News – Visa recently revealed survey data highlighting the profound influence of artificial intelligence (AI) and cryptocurrencies on consumer shopping behavior, marking a generational shift in shopping behavior during this holiday season.

AI and Crypto Go Mainstream

This holiday season, technological innovations are becoming an integral part of the shopping experience. The survey found that 47% of US shoppers have used AI for at least one shopping task, with searching for gift ideas the most popular use.

Additionally, more than a quarter of shoppers (28%) are open to receiving crypto as a gift, a trend that jumps to 45% among Gen Z. Along with the growing role of stablecoins, around one in 10 shoppers believe that stablecoins will dominate by 2030, with 28% expecting their use to increase by 2035.

Bruce Cundiff, Vice President of Consumer Insights at Visa, commented, “The data tells a compelling story about the spending shifts we’re witnessing: shoppers are embracing AI and digital tools at an incredible pace, with Gen Z and young millennials leading a fundamental rethink of commerce.”

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Gen Z Leads Digital Shopping Habits

Gen Z continues to outperform older generations in adopting next-generation shopping methods. The survey revealed that 71% of Gen Z shoppers use biometric authentication, 60% buy gifts from overseas, and 44% make purchases via cryptocurrency.

Additionally, 55% of Gen Z consumers shop on social platforms, highlighting their preference for a more seamless and digitally-based experience. Interestingly, while digital wallets are favored by one in five shoppers, Gen Z is closing the gap, with 36% preferring digital wallets over physical cards (34%).

Globally, 41% of Gen Z shoppers plan to travel more this holiday season compared to last year, reflecting their desire to embrace a more connected and mobile shopping experience.

Smarter Tech, Smarter Shoppers

As AI and other technologies become more central to the holiday shopping journey, consumers are also prioritizing transparency, security, and human connection. Despite the growing popularity of AI-based shopping tools, 61% of shoppers still prefer human interaction for customer service, and 60% want greater transparency regarding how their personal data is used by AI tools.

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Security remains a major concern, with 66% of consumers expressing concern that friends or family could fall victim to online fraud this season, and 39% reporting having experienced one in the last year. This emphasizes the need for greater trust and security as digital shopping evolves.

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Reference

• Crypto News. Visa AI Cryptocurrency Influence Holiday Shopping. Accessed on December 11, 2025
• Featured Image: Crypto Daily