7 reasons Visa is in the spotlight with new stablecoin advisory service

Jakarta, Pintu News – Global payments network company Visa Inc. recently launched a stablecoin consulting practice aimed at helping banks, fintech companies and businesses design and implement payment strategies based on digital assets such as stablecoins.

The move has been widely discussed by industry media as a response to increasing pressure for stablecoin adoption as well as the need to integrate crypto technology into traditional financial infrastructure. According to Visa’s official statement, the initiative is being monitored as an important metric in the payment system’s transition towards wider and more regular use of cryptocurrencies.

1. What is Visa’s Stablecoin Advisory Practice

The Stablecoin Advisory Practice is a new advisory service launched by Visa Consulting & Analytics (VCA) to help financial institutions evaluate and implement stablecoin strategies. VCA states that the service includes market training, strategic planning, and technical guidance on stablecoin implementation in client operations. This information is taken from Visa’s official release about the service.

The service also offers market analysis and use case sizing to help banks and fintechs understand the relevance of stablecoins in their operational functions. The company emphasized that these services are aimed at accelerating the understanding and adoption of stablecoins across various industry sectors. This demonstrates Visa’s emphasis on education and the integration of stablecoins in modern payment architecture.

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2. Focus on Banks, Fintech, and Global Businesses

According to Visa, the Stablecoins Advisory Practice is designed to serve a range of clients from large banks, fintech companies, to global merchants. The company believes that demand from this sector is increasing due to the need for faster and more efficient payment and treasury options. This statement was noted in Visa’s new service publication.

Banks like Navy Federal Credit Union and other institutions have already benefited early from the service by evaluating the possibility of stablecoin integration. This information shows that practical collaboration between Visa and financial institutions is now part of their digital strategy. This is a major highlight among industry players.

3. Background of the Growing Stablecoin Market

This advisory service comes amid a global stablecoin market that has grown rapidly, with capitalization exceeding hundreds of billions of US dollars. This growth demonstrates that stablecoins are increasingly regarded as a relevant part of the digital payments infrastructure. The stablecoin market data also reflects the trend towards greater integration in the global financial sector.

Visa itself records multi-billion dollar settlement volumes through stablecoins on an annual basis, signaling a high level of integration within their payment network. This is an important metric for companies to expand their service offerings.

4. Strategic Benefits for Visa Clients

Visa emphasizes that stablecoins can improve treasury efficiency and liquidity for financial institutions when integrated wisely. The advisory service helps clients understand how to leverage digital assets like stablecoins to reduce settlement times and operational costs. This statement was obtained from a media release describing the purpose of the service.

Visa also provides technical guidance and market strategies designed to accelerate the adoption of stablecoins by clients who may not be familiar with the technology. This signals that the company sees stablecoins not just as a separate crypto asset, but also as an important element in the evolution of digital payments. Fintech Singapore

5. Integration of Stablecoins with Traditional Payment Systems

Visa’s advisory services are rooted in the company’s experience integrating stablecoins into traditional payment systems, including through the Visa Net card and settlement network. The move reflects a strategy to bridge the traditional financial world with blockchain technology and cryptocurrencies. The statement was taken from the same Visa report.

Visa has been one of the pioneers in stablecoin integration, including early experiments with USD Coin (USDC) for settlement and support of more than 130 stablecoin-related card programs in more than 40 countries. This demonstrates the company’s long-term commitment to the adoption of digital assets in the global payments ecosystem.

6. Regulatory Challenges and Needs

While stablecoins offer potential efficiencies, challenges such as regulatory frameworks, risk mechanisms, and consumer protection remain. Visa’s advisory services also include understanding and aligning with applicable regulatory standards to ensure safe and regulated stablecoin integration. This information is referenced from the service description which includes regulatory support.

Visa Consulting & Analytics delivers educational programs and market workshops to help clients navigate the complexities of global regulation in the digital asset management sector. This focus reflects the need for financial institutions to meet compliance requirements while adopting new technologies.

7. Implications for the Digital Payment Industry

Visa’s initiative represents a new direction in the evolution of global payments infrastructure, with stablecoins positioned as a key component in treasury and settlement strategies. The move also reflects how traditional institutions are taking cryptocurrencies more seriously as a practical infrastructure – not just a speculative asset. This approach is taken in the context of the Visa Consulting & Analytics announcement.

With the increasing adoption of stablecoins among banks and fintechs, this advisory service is being monitored as part of the broader transformation of the financial industry towards asset digitization and secure, regulatory-compliant tokenized payments.

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FAQ

What is the Stablecoins Advisory Practice service launched by Visa?

The Stablecoins Advisory Practice is an advisory service from Visa Consulting & Analytics that helps banks, fintechs, and businesses understand and design strategies for integrating stablecoins into their payment operations.

Who is the main target of this advisory service?

It targets financial institutions, financial technology (fintech) companies, merchants, and global entities that want to evaluate the use of stablecoins in their payment and treasury systems.

Why is this service being launched now?

The service is being introduced amid increasing pressure for stablecoin adoption as well as growth in stablecoin settlement volume capacity, reflecting the market’s need for strategic guidance.

What are the main benefits of stablecoins for financial institutions?

Stablecoins can improve settlement efficiency, liquidity, and enable faster seven-day-a-week operations compared to traditional systems.

What is the support provided in the advisory practice?

Visa provides training, market analysis, strategy planning, and technical support for stablecoin implementation.

Does this service affect ordinary consumers?

While the service is directly aimed at institutions, the maturing integration of stablecoins could help simplify digital transactions in the future.

Reference

• BitcoinEthereumNews. Visa Targets Banks and Fintechs With Stablecoin Advisory Launch as Adoption Pressure Tightens. Accessed December 18, 2025