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Jakarta, Pintu News – Sony Bank, a subsidiary of Sony Group, plans to launch a stablecoin tied to the value of the US dollar by 2026. The initiative aims to integrate digital payments into their global entertainment ecosystem, which includes PlayStation, streaming services, and anime platforms.
With the United States contributing more than 30% of Sony’s external revenue, the stablecoin is expected to significantly reduce transaction costs and speed up the payment process.
Sony Bank describes a future where American consumers pay for subscriptions and digital content using stablecoins rather than credit cards. This will reduce transaction fees that are typically passed on to major payment processors. In partnership with Bastion, a provider of stablecoin infrastructure in the US, Sony plans to set up a dedicated subsidiary to manage this new venture.
Stablecoins are expected to become a new, efficient means of payment in the gaming and media industries. By connecting stablecoins with entertainment products consumed daily, Sony plans to strengthen fintech integration in content delivery. This will not only speed up transactions but also expand their global market reach.
In the face of regulation in the US, Sony Bank has applied for a US banking license and established a local branch to handle compliance and stablecoin issuance. This move has the support of the pro-crypto legislation introduced by President Donald Trump, which creates a safer environment for foreign institutions to enter the market.
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Criticism has emerged from the Independent Community Bankers of America (ICBA) stating that Sony’s stablecoin is similar to a bank deposit but does not offer FDIC insurance. This raises consumer protection concerns if Sony Bank runs into financial trouble. However, Sony continues to work towards meeting all the requirements expected of US financial institutions.
Sony joins other global companies entering the stablecoin market, which has now grown to over $306 billion. With Western Union planning to launch a USDPT token on Solana and several European banks developing euro-backed stablecoins, competition in this market is intensifying.
Sony hopes their stablecoin will facilitate faster and cheaper transactions across their entertainment ecosystem. With the stablecoin market expected to continue growing, Sony is well positioned to capitalize on this trend and reduce reliance on expensive credit card networks.
With plans to launch the stablecoin in 2026, Sony Bank is not only innovating the way payments are made in the entertainment industry but also setting new standards in the integration of financial technology and blockchain. This move will not only optimize user experience but also strengthen Sony’s position as a leader in digital and financial innovation.
The stablecoin planned by Sony Bank is a digital currency whose value is tied to the US dollar, planned for launch in 2026 to facilitate payments within Sony’s entertainment ecosystem.
Sony Bank launched the stablecoin to reduce the high transaction fees charged by credit card networks and to provide a faster and more efficient payment method within their global entertainment ecosystem.
Sony’s stablecoin is expected to provide a smoother checkout experience and lower transaction fees, allowing users to make seamless and faster payments across Sony’s entertainment platforms.
Sony faces regulatory challenges and consumer protection concerns, mainly related to the trust structure and the absence of FDIC insurance for products similar to checking accounts.
With the global stablecoin market growing and many companies entering this market, Sony is well positioned to compete and leverage this trend to optimize their operations and user experience in the global entertainment ecosystem.
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