Jakarta, Pintu News – Fédération Internationale de Football Association (FIFA) President, Gianni Infantino, recently revealed that the organization is interested in developing its own cryptocurrency. This was revealed during the Crypto Summit at the White House chaired by President Trump on March 7.
Infantino stated that FIFA is very interested in creating a “FIFA coin” that will be developed in the United States and aims to reach 5 billion soccer fans worldwide.
Check out the full news about $FIFA coin in this article!
In his statement, Infantino emphasized that the development of FIFA coin will be an innovative way to interact with the global fan base. By using blockchain technology, FIFA hopes to enhance the fan experience and open new revenue opportunities.
Although the details and timeline of the launch are still unclear, Infantino’s enthusiasm signifies FIFA’s great strides in adopting the latest technology. President Trump also made positive comments, stating that the value of the FIFA coin might surpass the value of FIFA itself one day.
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Following the announcement, the market was confused, which led to a price spike in an unaffiliated crypto named “FIFA.” The coin experienced a price increase of 357,000% daily, reaching a market capitalization of approximately $8.2 million.
However, it is important to note that this coin has no connection to FIFA. This incident shows how sensitive the market is to news related to large institutions like FIFA.
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The Crypto Summit held at the White House was also the first step to massive crypto regulatory changes under the Trump administration. One of the key initiatives announced was the establishment of the US Strategic Bitcoin (BTC) Reserve. This move aims to position the government in the crypto ecosystem without requiring taxpayer funding.
The announcement by Infantino not only shows FIFA’s recognition of the potential impact of cryptocurrencies on sports business and fan engagement, but also marks a new era in how sports organizations interact with financial technology.
With preparations for the 2026 World Cup to be held in the United States, Canada, and Mexico, FIFA’s move to explore and possibly implement its own digital currency, shows its foresight in adapting digital innovation to strengthen relationships with fans worldwide.
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