Jakarta, Pintu News – Zora, the Ethereum (ETH)-based platform known for its creator-enabled approach, has announced the long-awaited launch of its ZORA token on April 23, 2025.
The launch is expected to change the dynamics of the NFT market and strengthen Zora’s position as a leader in blockchain innovation.
Zora has taken a big step by choosing to launch the ZORA token on Base, Coinbase’s layer-2 network, rather than on its own layer-2. This decision was taken to ease access and onboarding of new users, given that Base has become a growing hub for onchain and memecoin social applications.
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The ZORA token, dubbed as “memecoins for the Zora community,” is expected not only as a transaction tool but also as a new means of social interaction within the Zora ecosystem.
Zora has set a total token supply of 10 billion ZORA, with 10% of that allocated for a retroactive airdrop. This airdrop is designed to reward existing users who have contributed since the beginning.
In addition, another 20% is set aside for future community incentives such as grants and hackathons, while 5% will be used to provide liquidity.
Since its founding, Zora has attracted more than 2.4 million collectors and over 618,000 creators, with secondary volume reaching over $376 million. The platform has introduced various tools such as Open Editions and auction houses, and held record-breaking NFT sales.
Recently, Zora has been focusing on their “Coins” feature, which turns every post into a token that can be traded on Base. This activity shows Zora’s commitment to continuously innovate and empower creators.
With the launch of ZORA, Zora not only strengthens its ecosystem but also offers new ways for users to interact and get value from their work. This marks a major step in Zora’s journey from an experimental NFT platform to a full-fledged onchain social network.
The launch of ZORA has generated great anticipation among investors and users, which is evident from the pre-market trading volume of around $0.03 per token.
With a full market capitalization estimated at around $300 million, ZORA promises significant growth potential.
Binance, one of the largest crypto exchanges, has also announced that it will list ZORA on Binance Alpha on the launch date. However, this launch is not free from controversy.
An incident with Base, where a post was converted into an ERC-20 token, has raised concerns about transparency and potential “pump and dump” schemes.
Although Base denied that the tokens were memecoins or part of a “pump and dump” scheme, this incident has raised questions about the security and stability of Zora-related projects.
Overall, with the launch of the ZORA token, Zora not only reinforces its commitment to innovation and creator empowerment but also opens a new chapter in blockchain social interaction.
Despite the challenges and controversies, the launch is expected to bring more participation and innovation in the NFT ecosystem and blockchain more broadly.
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