VeChain and 4ocean Unite to Fight Ocean Plastic Pollution with Blockchain Technology!

Jakarta, Pintu News – In an effort to address the plastic pollution crisis in the oceans, VeChain (VET) has collaborated with 4ocean to utilize blockchain technology. The partnership aims to eliminate 300,000 pounds of waste by 2025, which is equivalent to 14.4 million single-use plastic bottles.

The initiative not only focuses on waste collection but also on verification and transparency of the process through immutable digital records.

Strategic Partnerships for Ocean Cleanliness

The collaboration between VeChain and 4ocean kicked off with a beach cleanup event in Miami, supported by the UFC Foundation.

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The event also saw a demonstration of the decentralized app Cleanify, developed within VeChain’s VeBetter ecosystem. The app not only tracks cleanup activities but also rewards volunteers through a Clean-to-Earn model.

Using blockchain technology, every kilogram of waste removed from the ocean can now be verified with counterfeit-proof data. This increases accountability and transparency across all areas of operations.

4ocean, which has successfully removed 40 million pounds of plastic from the ocean since its founding, is now increasing its target with the support of VeChain technology.

Blockchain’s Role in Sustainability

Blockchain technology plays a critical role in this initiative by providing an immutable record of cleaning activities, known as ‘Proof of Sustainability’.

Such records ensure transparency and prevent greenwashing, a practice where companies claim to be more environmentally friendly than they actually are. In addition, participants will be incentivized in the form of $B3TR tokens, encouraging further contributions towards saving the environment.

Sunny Lu, CEO and Founder of VeChain, emphasized the synergies between the two organizations, saying that the combination of 4ocean’s track record in ocean conservation and VeChain’s blockchain capabilities creates a new way for the public to engage and verify the impact of significant environmental cleanup efforts. This marks a step forward in utilizing advanced technology for sustainable and transparent solutions.

Double the Effort with Gifts and Merchandise

In addition to the cleanup goals, the partnership also launched an 11-month global sustainability sweepstakes program running from February to December. The program aims to increase volunteer engagement by offering various prizes.

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Limited edition merchandise co-branded by 4ocean and VeChain will also be available, with proceeds directly funding further ocean cleanup efforts.

With VeChain’s blockchain solution overcoming the shortcomings of traditional environmental initiatives such as delayed reporting and unreliable data, the partnership offers an efficient system. The system provides instant verification and immediate rewards, reinforcing trust and efficiency at every stage of the cleaning process.

Overall, the partnership between VeChain and 4ocean opens a new era in ocean cleanup efforts utilizing blockchain technology.

This initiative focuses not only on reducing waste but also on building trust and transparency through digital innovation, promising a cleaner and greener future for our oceans.

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Reference:

• Blockchain News. VeChain and 4Ocean Tackle Ocean Plastic Crisis with Blockchain. Accessed on May 5, 2025
• Crypto News Flash. VeChain Joins 4Ocean for Ocean Pollution. Accessed on May 5, 2025