Jakarta, Pintu News – American technology company MicroStrategy has caught the attention of the financial world with its transformation into an entity focused on Bitcoin (BTC) investments. The move has sparked debate about the sustainability of the strategy and its impact on the cryptocurrency market as a whole.

Since 2020, MicroStrategy has changed its business direction by accumulating Bitcoin as the main asset on its balance sheet. The company now holds around 580,955 BTC, with a market value of more than $61 billion or around Rp995 trillion (at an exchange rate of 1 USD = Rp16,293). This move makes MicroStrategy the largest corporate Bitcoin holder in the world.
This strategy is driven by the belief that Bitcoin can serve as a hedge against inflation and declines in the value of fiat currencies. However, this approach also carries significant risks, mainly related to Bitcoin’s price volatility and the potential for large losses in the event of a sharp price drop.
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MicroStrategy shares trade at a significant premium to the company’s net asset value (NAV), which reflects the market value of the Bitcoin it holds. In October 2024, the NAV premium reached approximately 2.7 times the value of Bitcoin held, the highest since February 2021.
Companies capitalize on this premium by issuing new shares and debt instruments to raise funds, which are then used to buy more Bitcoin. This strategy creates a multiplier effect, where each new share issue can increase the amount of Bitcoin per share, although it also increases the risk if the Bitcoin price declines.

While the MicroStrategy strategy has generated significant profits during the bull market, this approach also carries high risks. The reliance on the constantly rising price of Bitcoin makes the company vulnerable to market corrections. If the price of Bitcoin drops drastically, the value of MicroStrategy’s shares may be depressed, and the company may face difficulties in meeting its debt obligations.
In addition, some analysts are concerned that this strategy resembles a Ponzi scheme, where sustainability depends on an influx of new investors and rising asset prices. Critics also highlight that the company does not generate stable cash flows from its core business operations, making it dependent on capital markets for funding.
MicroStrategy’s move has influenced the way other companies look at investing in cryptocurrencies. Several publicly traded companies, such as GameStop and Trump Media, have begun to consider or have made investments in Bitcoin as part of their financial strategies.
However, this approach has also sparked discussions about the need for stricter regulation and transparency in financial reporting related to digital assets. Investors and regulators are now more wary of the risks associated with the integration of cryptocurrencies in corporate balance sheets.
MicroStrategy’s aggressive Bitcoin investment strategy reflects innovation in corporate financial management, but also carries significant risks. The success of this approach depends largely on the future performance of the Bitcoin price and the company’s ability to manage debt and market volatility.
Investors and other stakeholders need to carefully consider the risks and potential returns before following MicroStrategy’s lead in integrating cryptocurrencies into their financial strategies.
Also Read: Is Dogecoin (DOGE) Due for a Decline? Descending Triangle Pattern Indicates This
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