Jakarta, Pintu News – Chimpers, an NFT project based on Ethereum (ETH), is now expanding its footprint into the physical world by launching a collection of NFT-connected plush toys. The collection is expected to bring new experiences to fans and collectors.
Check out the full information in this article!
Chimpers, which has amassed millions of followers across social media platforms, is now collaborating with IP incubator 223 to produce a collection of physical toys. Their first step is to launch a plush keychain collection in the form of a blind box, featuring the iconic Chimpers character.
This Series 1 collection will be sold exclusively through online marketplace 223, with plans to expand to retail in the future. Jacob Timperley, co-founder of Chimpers, stated that the main goal is to turn fans into loyal believers.
According to him, this change happens when people can hold a part of Chimpverse in their hands. With 223’s experience and network, Chimpverse is expected to come alive and attract new audiences.
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Each purchase of this plush collectible will include a surprise via a blind box that hides the contents inside until opened by the buyer. Once opened, buyers can engage more deeply with Chimpverse through 223’s NFC technology, which will unlock NFT collectible receipts, digital cards on the Ethereum layer-2 Base network, and more.
This technology not only adds value to physical collectibles but also amplifies the digital experience that comes with them. Cole Gurman, founder of 223, emphasized that plush toys are the emotional center for lifestyle character brands.
They are often the first products to be given as gifts, carried in daily activities, photographed and treasured. Therefore, it is very important to start with a product that has significant meaning.
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Chimpers plans to expand its product line in the future, but emphasized that each product will remain true to the Chimpverse. Timperley added that the success of the Pudgy Penguins toy collection at Walmart, which generated over $10 million in sales in less than a year, has paved the way for other collections in this space.
However, Timperley emphasized that Chimpers has a different story and approach to success. The Chimpers plush keychain will be sold at an affordable price, and the Chimpers NFT holder will get a spot in the pre-sale.
Buyers can use fiat or crypto to secure their plush hanger keys. This move will hopefully drive discovery and long-term growth for Chimpers.
With this big move, Chimpers and 223 are committed to providing unique experiences and opportunities for fans. They are not just thinking small, this is the start of something much bigger. This collection will hopefully be a turning point for Chimpers in merging the physical and digital worlds.
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