Mexico’s Murano Hotel Adopts Bitcoin as a New Financial Strategy, Here Are the Details!

Jakarta, Pintu News – Murano, a leading hotel chain in Mexico listed on Nasdaq, recently announced the addition of Bitcoin (BTC) to its balance sheet.

The move marks an innovative strategy amid a global trend of companies starting to adopt cryptocurrencies.

In addition, Murano is also considering accepting payments in Bitcoin (BTC) and implementing a related rewards program.

Check out the full information here!

Bitcoin Adoption for Asset Diversification

Murano has purchased 21 Bitcoins (BTC) as an initial step in its financial strategy. With a current value of approximately $2.27 million, the purchase is part of a broader effort to integrate cryptocurrencies into its business operations.

The company plans to use the funds generated from the share sale of up to $500 million to buy more Bitcoin (BTC). This strategy is not only aimed at asset diversification but also as a protective measure against inflation and systemic risk.

By adopting Bitcoin (BTC), Murano hopes to strengthen its balance sheet and add value for shareholders.

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Real Estate Development and Financial Strategy

In addition to investing in Bitcoin (BTC), Murano also plans to expand its real estate property development. One of the projects mentioned is a residential condominium development that will be part of the ongoing Grand Island Cancun project.

This strategy is expected to improve capital efficiency and balance sheet liquidity. The company also plans to conduct sale and leaseback transactions to “unlock” funds necessary for long-term Bitcoin (BTC) accumulation. This shows that Murano is not abandoning its real estate and hotel management strategies, but will run both strategies in parallel.

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Possible Acceptance of Bitcoin Payments

Murano is reviewing operational initiatives that may include the acceptance of payments in Bitcoin (BTC). This move will allow customers to make transactions more easily and efficiently, in line with the development of digital financial technology.

In addition, the company is also considering implementing a Bitcoin (BTC)-based rewards program, which could increase customer loyalty and strengthen their experience.

Murano’s CEO, Elias Sacal, stated that this Bitcoin (BTC) strategy will complement the core business model that focuses on the real estate and hospitality sectors. With the adoption of Bitcoin (BTC) investment, it is expected to increase the overall asset value of the company.

Conclusion

With this bold move, Murano not only strengthens its position in the hotel and real estate industry, but also places itself at the forefront of the adoption of new financial technologies. The investment in Bitcoin (BTC) and the potential acceptance of payments in cryptocurrencies demonstrate the company’s adaptive and innovative vision in the face of global market changes.

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Reference

• Crypto News. Mexican Hotel Chain Murano Adopts Bitcoin Treasury and Considers Accepting BTC Payments. Accessed on July 9, 2025
• Featured Image: Freeman Law