5 ‘Weird’ Maneuvers of Public Companies: From Love Hotel to Instant Noodles, Now BTC & DOGE Collection!

Jakarta, Pintu News – The shift of public companies to cryptocurrency-based treasury strategies is now entering a new phase that is increasingly unique and unexpected. Not only tech companies, there are now instant noodle manufacturers, love hotel operators, and medical marijuana service providers that are shifting some of their cash reserves to Bitcoin (BTC), Dogecoin (DOGE), and Ethereum (ETH). What are their motivations? Check out five of the most bizarre examples of crypto treasury trends in 2025 below.

1. DDC Enterprise: Hong Kong Instant Noodle Giant Now Collects Bitcoins

DDC Enterprise, an instant food manufacturer and owner of Asian brands such as Nona Lim and Yai’s Thai, is now also a Bitcoin “collector”. The company recently raised USD 528 million to build their BTC treasury. At the time of writing, DDC already holds 368 BTC worth about USD 43.4 million (±Rp 705 billion). In fact, the company’s identity has also changed-DDC now carries the name “Decentralize Digital Capital” in various public channels.

Also Read: Crypto Investment July 2025: Assets to Watch Out For!

2. Dogecoin Cash Inc: From Medical Marijuana to Dogecoin Cash

Dogecoin Cash Inc, formerly Cannabis Sativia, is a Canadian company whose main business is producing high-grade cannabis products and telemedicine services. Now, they are dipping their toes into the crypto world by acquiring 2.02 billion Dogecoin Cash (DOG) for USD 3.5 million and planning to build a Dogecoin (DOGE) treasury through their subsidiary. They hope this strategy will breathe new life into the business, although analysts warn that crypto collection may not necessarily save a troubled company.

3. Metaplanet: Japan’s Love Hotel Operator Turns Asia’s ‘MicroStrategy’

Metaplanet, known for managing budget hotels and love hotels in Japan since 1999, is now one of the largest Bitcoin holding public companies in Asia. As of July 2025, Metaplanet was recorded as holding 15,555 BTC worth approximately USD 1.84 billion, mimicking the strategy of MicroStrategy in America. This shift came as a surprise to many as their main business was originally far from the world of digital assets.

4. Solar Bank: Canadian Renewable Energy Company Collects Bitcoin

Solar Bank, a Canadian developer of clean energy projects, has also jumped on the bandwagon with plans to buy Bitcoin for its treasury. Although Solar Bank has not yet announced the amount of BTC it will accumulate, the move is ironic as Bitcoin is often criticized as an “energy-intensive” asset – while Solar Bank is known as a champion of green energy.

5. SharpLink Gaming: Gambling Marketing Now the Largest Ethereum Collector

SharpLink Gaming, a sports gambling marketing technology company from Minneapolis, United States, recently announced that it has acquired Ethereum (ETH) worth more than USD 644 million. In fact, SharpLink had purchased USD 30 million worth of ETH directly from the Ethereum Foundation. This makes it one of the world’s largest ETH-owning public companies. This is a bold move considering Ethereum is not as popular as Bitcoin for corporate treasury, but the recent rise in ETH prices has led many companies to start following in SharpLink’s footsteps.

Conclusion

The crypto treasury maneuvers of these non-tech companies show how quickly digital assets are penetrating conventional business sectors. However, experts caution: buying crypto does not automatically turn a troubled company into a successful one. Diversification should still be done with careful consideration of risk and business strategy.

Also Read: Revealed! The Future of Bitcoin and Crypto Market in the Second Half of 2025

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*Disclaimer

This content aims to enrich readers’ information. Pintu collects this information from various relevant sources and is not influenced by outside parties. Note that an asset’s past performance does not determine its projected future performance. Crypto trading activities are subject to high risk and volatility, always do your own research and use cold hard cash before investing. All activities of buying andselling Bitcoin and other crypto asset investments are the responsibility of the reader.

Reference:

• Decrypt. 5 of the Weirdest Bitcoin, Dogecoin and Ethereum Treasury Pivots. Accessed July 14, 2025.