What is Meta AI? Smart Assistant Rolling Out on WhatsApp, Instagram, and Facebook!

Jakarta, Pintu News – Meta has launched the Meta AI app integrated with Llama 4 technology, marking a major step in the evolution of digital assistants. The app is designed to ease user interaction through more natural and personalized voice conversations.

With the ability to integrate advanced features such as image editing and content generation, Meta AI is poised to change the way users interact with technology.

The app is available across multiple platforms, including WhatsApp, Instagram, Facebook, and Messenger, expanding the reach of AI use in everyday life.

What is Meta AI?

Meta AI is Meta’s collection of generative AI technologies designed to improve user experience across their various platforms, such as Facebook, Instagram, WhatsApp and Messenger.

Read also: What is Grok? Elon Musk’s AI chatbot!

Meta seeks to go beyond the usual AI chatbot concept by delivering an AI assistant that is multimodal, multilingual, and capable of handling complex tasks.

Meta’s main goal for Meta AI is to make it the best personal virtual assistant for users, with free and unlimited access to their AI models integrated in Meta’s various apps.

Apart from being used in applications, Meta AI also refers to Meta’s academic research laboratory. It was previously known as Facebook Artificial Intelligence Research (FAIR) before the company changed its name to Meta in October 2021.

The lab’s main focus is on developing AI technologies to support the metaverse, including solutions such as chatbots, virtual reality (VR), and augmented reality (AR).

AI Meta Function

Meta AI integrates directly into your social interactions, providing assistance without the need to be explicitly asked. With Meta AI, you can take a picture of something and then ask for an explanation of the content of the image, or even edit a photo with just a text command.

Basic Information Search

Ask Meta AI anything right in the middle of a chat. For example, if your friend mentions the name of a company, you can ask Meta AI to provide information about the company, or even ask for a recipe for the dish being discussed.

Request Recommendation

Use Meta AI to ask, for example, what movies are currently showing in theaters, or the best food pairings in a healthy eating plan.

Come up with an Idea

If you and your chat buddy are stuck for ideas, Meta AI can help. For example, ask for an itinerary for a specific month in a destination city, or ask to create a fitness plan according to your needs.

Read also: What is Qwen AI? Alibaba’s Advanced Artificial Intelligence!

Assist with Planning and Schedule

Meta AI can suggest restaurants, movies, or events based on your group and location preferences. While it can’t help with direct bookings yet, you can ask it to give you the phone number of the restaurant or location so you can call it yourself.

Making Pictures

Want to bring ideas to life in visual form or create funny images to share? Use Meta AI’s image creation technology. After typing @meta in the text box, select the “imagine” option from the additional menu, or give a direct command for Meta AI to create an image based on your request.

How to Use and Login Meta AI

Meta AI can be used through new and existing conversations.

• On Messenger, Facebook, Instagram, WhatsApp you can open an existing chat, or start a new one with one of your friends.
• Tap or click the text box, and then type @ to display an additional menu.
• Select Meta AI, then type your message. For example, if you’re chatting with someone new, you can ask @Meta AI to give you a sample icebreaker to start the conversation. Meta AI will reply directly in the chat.
• Alternatively, you can also tap on the round Meta icon in the search bar at the top of the app. There, you can choose one of the suggested prompts , or create your own question to suit your needs.

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Reference:

• CNET. What is Meta AI: Everything to Know About the Tech Giant’s AI Tools. Accessed on August 1, 2025
• Facebook Newsroom. Introducing Meta AI App: A New Way to Access AI Assistant. Accessed on August 1, 2025
• Lifewire. How to Use Meta AI in Messenger. Accessed on August 1, 2025