Digital Asset Exchange, Bullish, Raises IPO Target to $990 Million – What’s the Strategy?

Updated
August 13, 2025

Jakarta, Pintu News – Bullish, the digital asset exchange and owner of CoinDesk, recently announced a significant increase in their planned initial public offering (IPO).

With increased investor interest, the company now plans to sell 30 million shares at between $32 and $33 per share. This is a jump from the original plan which included selling only 20.3 million shares at a price range of $28 to $31.

Check out the full information in this article!

Bullish IPO Expansion

According to Coingape, this change in strategy marks an increase of almost 57% from the initial target of only $629 million. With prices at the top of the new range, Bullish’s market valuation is expected to reach around $4.8 billion.

The IPO, which is scheduled to take place on the New York Stock Exchange under the ticker symbol BLSH, shows high optimism on the part of the company for market acceptance. The increase in the number of shares and price reflects high expectations of future interest from institutional and retail investors.

The Cayman Islands-based company had strong backing from major firms such as JPMorgan Chase, Jefferies Financial Group, and Citigroup who led the bid.

Read also: Strengthening DAO Governance, Uniswap Proposes to Establish DUNI in Wyoming!

Bullish Crypto and IPO Markets

fold inc ipo
Source: Bitcoin News

Bullish’s IPO is considered a test of confidence in the broader crypto market. The success of this IPO is expected to pave the way for other crypto companies to follow suit. It is a strong indicator that digital asset infrastructure is gaining ground in the eyes of global investors.

The increase in the number of shares and price range indicates a higher level of confidence in Bullish’s position in the industry. If this IPO successfully reaches its valuation target, Bullish will become one of the largest publicly traded digital asset exchanges in the world.

Read also: Paxos Seeks National Banking License, What will be the Impact?

Examples of Previous Success and Future Projections

As Coingape previously reported, stablecoin issuer Circle Internet Group also saw its share price surge after its $1.2 billion initial public offering in June.

This success adds to the evidence that companies engaged in the crypto sector have significant growth potential.

Bullish itself had previously planned to IPO through a merger with a special purpose acquisition company in 2021, at which time it valued the combined entity at around $9 billion. However, the plan was postponed to 2022 due to changing financial market conditions.

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*Disclaimer

This content aims to enrich readers’ information. Pintu collects this information from various relevant sources and is not influenced by outside parties. Note that an asset’s past performance does not determine its projected future performance. Crypto trading activities have high risk and volatility, always do your own research and use cold cash before investing. All activities of buying and selling bitcoin and other crypto asset investments are the responsibility of the reader.

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