6 Crypto Trends that Go Viral on Social Media and Their Impact on Young Investors

Jakarta, Pintu News – Social media is now one of the main sources of information about crypto and cryptocurrency for the younger generation. However, the various financial trends that appear on TikTok and other platforms do not always provide realistic guidance.

According to a report by realestate.com.au, which cites data from BestBrokers and Australian regulator ASIC, some of these trends could push younger generations into risky “financial fantasies”. Here are six crypto trends that are making the rounds on social media and their impact.

1. Money Manifestation: “Money Will Come”

One viral trend is the belief that affirmations such as “money will come” or “I will have a house” can attract wealth. According to BestBrokers, this content has been viewed more than 25 million times.

While considered motivating, analysts warn that this trend may create unrealistic expectations. If used as a substitute for real investment strategies, it could weaken the financial literacy of the younger generation.

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2. Money Candles: Burning Candles for Wealth

Another popular trend is the use of “money candles” which are believed to attract sustenance. Some TikTok videos even show users finding cash inside the candles.

However, experts say this practice is more symbolic than a real financial strategy. ASIC emphasizes the need to distinguish “entertainment” from “financial advice” so that the public does not get caught up in excessive expectations.

3. Hashtags #CryptoInvesting and #PassiveIncome

Hashtags like #cryptoinvesting, #sidehustle and #passiveincome have garnered millions of views on TikTok. Many videos promise quick ways to make big profits with little capital.

According to ASIC, some of this kind of content can actually be unlawful as it provides investment advice without an official license. Popularity on social media does not equal credibility, so users should check legality before following trends.

4. Crypto-Based Side Hustle

Much of the side hustle content is also crypto-related, such as token trading, digital asset flipping, or high-risk investment offerings. Some even claim to make tens of thousands of dollars per month.

Paul Hoffman of BestBrokers warns that many of these claims are not verified. Instead of bringing stability, this trend could encourage superficial financial habits that ignore basic investment principles.

5. Cash Stuffing and Extreme Budgeting

Besides crypto, there are also money management trends such as #cashstuffing, #100envelopechallenge, and #extremebudgeting. These trends promote savings through visual methods that appeal to the younger generation.

While it may help some people manage their money, experts say this trend needs to be accompanied by greater financial understanding. Without sufficient knowledge, this habit can lead to disappointment when results don’t meet expectations.

6. Finfluencers and Legal Risks

The rise in popularity of finfluencers has led ASIC to team up with eight other regulators to crack down on lawbreaking. Already, 18 content creators in Australia have been warned for promoting risky products without authorization.

The case of Tyson Scholz aka “ASX Wolf” is an example, where he was found guilty of operating a financial services business without a license. ASIC reminds the public that “popularity does not mean credibility” and encourages people to report illegal investment-related activity.

Conclusion

These six crypto trends on social media show that the younger generation is easily swayed by viral content that is not necessarily true. From money candles to the #cryptoinvesting hashtag, all trends need to be taken critically.

Novice investors should distinguish between entertainment and education, and always ensure information comes from a trusted source before making investment decisions.

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*Disclaimer

This content aims to enrich readers’ information. Pintu collects this information from various relevant sources and is not influenced by outside parties. Note that an asset’s past performance does not determine its projected future performance. Trading crypto carries high risk and volatility, always do your own research and use cold hard cash before investing. All activities of buying and selling Bitcoin and other crypto asset investments are the responsibility of the reader.

Reference:

• realestate.com.au. Shock fallout of social media money trends. Accessed on August 28, 2025