Trump family rakes in billions from launch of new crypto token WLFI

Jakarta, Pintu News – This week, the Trump family through World Liberty Financial launched a new crypto token that instantly increased their wealth by about $5 billion despite the token’s value dropping after two days of trading.

The token, named WLFI, reached a high of 40 cents on its first day of launch before plunging to 21 cents. Nonetheless, the Trump family’s fortune still grew significantly thanks to their large holdings of the token.

The Transformation of Trump’s Support for Crypto

Once known as a crypto skeptic, President Trump is now a big supporter of the digital asset in his second term. He has promised to make the United States the crypto capital of the world.

This change in attitude is evident in the initiatives undertaken through World Liberty Financial and the Trump family’s various private crypto ventures that have raised concerns among some watchdog groups and Democratic lawmakers.

This includes the launch of the WLFI token which is not only a means of transaction, but also provides voting rights in decision-making at World Liberty Financial. However, the company emphasizes that WLFI is not an investment and should not be purchased for speculation or financial purposes.

Also Read: Ondo Finance could be a crypto dark horse in Q4 2025? Here are 4 ONDO facts to know!

WLFI: A New Token with Great Potential

WLFI, as a digital token, offers voting rights in the governance of World Liberty Financial. This provides an opportunity for token holders to be directly involved in the development of the company. Although the value of the token has dropped dramatically, the Trump family still has a paper fortune of around $5 billion from the ownership of 22.5 billion WLFI tokens.

The company has stipulated that no digital wallet can wield more than 5% of governance power, a move intended to prevent excessive influence from large holders. This is an attempt to maintain a balance of power in corporate decision-making and reduce the risk of insider concentration.

Controversy and More Expansion in Trump’s Crypto World

In addition to WLFI, the Trump family was also involved in the launch of $TRUMP, a meme coin that garnered attention for offering top holders the chance to have dinner with President Trump. The initiative attracted around $140 million in investment and nearly doubled the value of the coin. However, the value has dropped significantly since then.

Trump Media & Technology Group, which manages the Truth Social app, has also entered the crypto arena by buying around $2 billion in crypto in recent months. The move is part of a plan to transform the business into an investment company, although the group’s shares have lost around 50% of their value so far this year.

Conclusion

The Trump family’s launch of WLFI and various other crypto initiatives show how dynamic the crypto market is right now. Despite facing volatility and controversy, the Trump family seems committed to capitalizing on this trend. Going forward, it will be interesting to see how this strategy will affect their position in the global financial and political markets.

Also Read: XRP or Bitcoin? 3 Facts from the Chart that Reveal the Truth

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Reference

• CBS News. Trump WLFI World Liberty Financial Crypto Wealth. Accessed on September 4, 2025