5 Web3 FightFi & UFC Strategies to Turn Fan Experience into a Digital Asset!

Jakarta, Pintu News – Blockchain company FightFi, through its Fight.ID platform, has officially expanded its partnership with the Ultimate Fighting Championship (UFC) to develop Web3-based digital products and experiences. The initiative was announced on September 14, 2025, and marks a long-term commitment to connecting fans with athletes through digital assets and on-chain identity.

Fight.ID, previously known through its involvement with UFC Strike (the official digital collection of the UFC), will now launch a new feature that combines crypto asset ownership with a blockchain-based loyalty program. This announcement signals a new phase in the integration of crypto technology with the global sports entertainment industry.

1. Fan Engagement 2.0: Rewards, On-Chain Identity, and Digital Merchandise

Fight.ID will introduce a blockchain-based identity system that allows fans to have a “digital identity” when interacting with UFC athletes. According to a Bitcoin.com News report, this feature includes token rewards, NFTs, and exclusive crypto-based merchandise access.

Grant Norris-Jones, EVP and Head of Global Partnerships at TKO (UFC’s parent company), said that the UFC has always prioritized innovation. He called this partnership a “big step towards expanding the digital experience for fans around the world.”

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2. Backed by Big Funds and Sports & Entertainment World Figures

To support this expansion, FightFi managed to secure new funding from a number of institutional investors. These investors include Anthos Capital, Aptos Foundation, Aquanow Ventures, Blockchain Coinvestors, and Fabric VC, according to an official release from the Fight.ID team.

In addition, the partnership has also received support from a number of well-known personalities, such as UFC fighters Gilbert Burns, Josh Emmett, and Alexandre Pantoja. Support has also come from celebrities such as Craig Kallman, Baron Davis, and Yat Siu, adding to the ecosystem’s credibility in the eyes of the crypto public and entertainment industry.

3. Web3 Ecosystem with Mission: Fight Fair, Fight Together, Fight Forever

Fight.ID states that the products developed will reflect their philosophy: Fight Fair, Fight Together, Fight Through, and Fight Forever. This reflects the effort to build a community that is not only digital, but also collaborative and sustainable.

James Zhang, CEO of FightFi, mentioned that digital transformation is a necessity. “There is no better time than now to invest in blockchain projects that build the future of digital ownership for fans,” he said.

4. From NFT Collection to Real-Value Loyalty Asset

Fight.ID is not a new player. For the past three years, they have been developing and marketing UFC digital collectible products. Now, with Web3 technology, they want to go further through a system that connects digital assets (NFTs) with real loyalty benefits.

With the concept of programmable rewards, users can redeem their digital assets for exclusive experiences-such as meeting athletes, VIP access, or merchandise discounts. This approach makes cryptocurrency not just a transaction tool, but also a symbol of loyalty and identity in the world of sports.

5. Web3 and Crypto Are No Longer the Future, But the New Reality of the Entertainment Industry

According to Zhang, the adoption of blockchain technology in the entertainment industry is no longer a matter of “if”, but “when”. With its strategic partnership with the UFC, FightFi demonstrates that crypto and Web3 have become an indispensable part of the modern fanbase ecosystem.

As more large organizations like UFC integrate Web3 technologies, fans can experience a new, more personalized, secure, and economically valuable experience. Crypto is not just about investment, but about direct community engagement and ownership.

Takeaway: Web3 is set to change the way we support our favorite athletes

The partnership between FightFi and UFC opens a new chapter in the world of digital fandom. By combining Web3 technology, crypto, and user experience, they are changing the way fans interact, engage, and even own a piece of the sports world they love.

For the crypto community, it’s a chance to see how real adoption happens. And for UFC fans, it’s a moment where support can turn into a valuable asset in the digital world.

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Reference:

• Jamie Redman / Bitcoin.com News. Fightfi Expands UFC Partnership to Build Web3 Fan Products. Accessed September 15, 2025