5 Facts on the US ETF Boom in Asia: Taiwan and Korea Retail Trigger Surge, JPMorgan Leads Race

Jakarta, Pintu News – A surge in Asian retail investor interest in US technology stocks has spurred a wave of new exchange-traded fund (ETF) launches through 2025. In a trend that points to changing global dynamics, JPMorgan is leading the way with an active ETF launch in Taiwan. With dozens of US tech-themed ETFs now present in Asia, the market is showing a combination of rapid growth and concentration risk.

1. JPMorgan Launches US Technology ETF in Taiwan

According to a Cryptopolitan report on September 26, 2025, JPMorgan Asset Management has just released an active ETF listed in Taiwan. The product provides exposure to major technology companies in the US such as Apple, Microsoft, and Nvidia.

This strategic move marks JPMorgan’s efforts to expand its ETF business in Asia, with the subscription period of the ETF running from September 30 to October 3, 2025. Philippe El-Asmar, head of the APAC ETF division at JPMorgan, calls active ETFs a key driver of growth in the region.

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2. Tech ETF Explosion: 19 New ETFs Released This Year

As of the third quarter of 2025, 19 US tech-themed ETFs have been launched in Asian markets-almost matching last year’s record of 22 launches. The current total stands at 63 tech-themed ETFs listed on Asian exchanges.

South Korea’s Mirae Asset Global Investments is also getting in on the action. Its subsidiary, Tiger ETF, released a fund focused on US software companies related to artificial intelligence (AI), responding to a surge in Korean retail investors’ interest in the sector.

3. Retail Funds are the Motor, but Concentration Risk Lurks

Asian retail investors, particularly from Taiwan and South Korea, were the main drivers behind this ETF boom. They are attracted to US megacap stocks – dubbed the “Magnificent Seven” consisting of Apple, Amazon, Alphabet, Meta, Microsoft, Tesla, and Nvidia.

However, the data shows high fluctuations. In the past three months, US technology ETFs in Asia saw outflows of more than $500 million. Analysts warn that investment concentration in a handful of stocks could backfire if market sentiment reverses.

However, long-term data shows consistent growth: in the past three years, Asian investors have injected more than $4.3 billion into US tech ETFs.

4. Asia ETF Market Explodes: 461 New ETFs in 8 Months

The tech ETF boom is part of a broader trend. During the first eight months of 2025, a record 461 new ETFs started trading in Asia. If this trend continues, the number of launches this year could surpass a record 508 ETFs by 2024.

According to Bloomberg Intelligence projections, total Asia ETF assets could grow from under $2 trillion today to $8 trillion by 2035. China is expected to be the main market, but Taiwan and Korea are also showing aggressive growth.

5. Big Opportunity for Global Asset Managers

Asian markets, which are dominated by active retail investors and day traders, are now new terrain for global asset managers like JPMorgan. Demand for ETF products that provide access to overseas stocks – especially the US technology sector – continues to rise.

While competition among ETF issuers has intensified, JPMorgan’s entry with an aggressive strategy puts them at the forefront. This has forced competitors to speed up product launches and innovate fund structures to attract the attention of Asian investors.

Conclusion

The surge in US tech-themed ETFs in Asia reflects a major transformation in regional retail investment patterns. With JPMorgan leading the way and markets such as Taiwan and Korea becoming centers of activity, the Asian ETF landscape is more competitive and global than ever. While growth opportunities are wide open, challenges in the form of market volatility and risk concentration remain for investors and fund issuers to be aware of.

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Reference:

• Nellius Irene / Cryptopolitan. JPMorgan leads Asia’s ETF rush. Accessed September 26, 2025.