Jakarta, Pintu News – The Ethereum Doodles NFT Collection recently announced their collaboration with cereal brand Kellogg’s Froot Loops, bringing Doodles’ popular pastel characters into the cereal box design.
This collaboration not only combines the iconic Toucan Sam from Froot Loops with the colorful characters from Doodles, but also involves elements of blockchain technology with the sale of limited cereal boxes tied to non-fungible tokens (NFTs).

On Wednesday, Doodles kicked off the sale of 500 customized cereal boxes designed with Kellogg’s Froot Loops. Each box is priced at $50, but does not include the cereal inside. Buyers will receive digital collectibles via NFTs printed on Coinbase’s layer-2 Ethereum network, Base.
Doodles CEO, Scott “Burnt Toast” Martin, revealed that Froot Loops is more than just a cereal for many people; the brand is reminiscent of childhood memories filled with cartoons and cheerful mornings. Martin added that this collaboration is a perfect fit as both brands have strong creative roots and don’t take themselves too seriously in their approach.
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Of the 500 boxes available, some will be signed by Martin, and one will include an original sketch of the collaboration. These limited edition boxes were sold out by mid-afternoon on Wednesday, demonstrating the high level of interest and enthusiasm from fans and collectors.
Martin stated that it is an honor to be part of an art legacy that has involved renowned artists such as Andy Warhol and Norman Rockwell. The aim of this limited edition is to create something that is collectible and can be displayed with pride, adding sentimental and aesthetic value to the owner.
Since Martin’s appointment as CEO in January, Doodles has focused on risk, disruption and radical transparency. The collaboration with Froot Loops is one of the many partnerships Doodles has entered into, including those with McDonald’s and Adidas, as well as one with musician Pharrell Williams who became Doodles’ chief brand officer in 2002.
Martin emphasized that going back to basics and focusing on the core community has helped Doodles build momentum and drive the culture forward. The positive response from the community shows that they appreciate Doodles’ efforts to stay relevant and engaging in the public eye.
This collaboration between Doodles and Froot Loops is not just about creating visually appealing products, but also about combining art, culture and technology. This initiative shows how brands can innovate and stay relevant in an ever-changing market, while adding value to their consumers and fans.
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