Walmart Rolls Out Crypto Trading Feature via OnePay App

Jakarta, Pintu News – In the latest major move towards digital assets, Walmart through its OnePay fintech app, plans to launch cryptocurrency trading and storage features.

With this integration, users can buy, sell, and store Bitcoin (BTC) and Ethereum (ETH) directly through the app. This plan marks Walmart’s efforts to expand its digital financial services and compete with other major fintechs in the United States.

OnePay Expands Digital Financial Services

Since its launch in 2021, OnePay, which is backed by Walmart and Ribbit Capital, has grown from providing basic banking services to a comprehensive financial platform.

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The app now not only offers credit cards and mobile service plans, but also plans to integrate Bitcoin and Ethereum trading by the end of 2025. With over 1.5 million users, OnePay aims to become a one-stop financial solution for retail consumers.

Zerohash, a Chicago-based blockchain infrastructure provider, will be the force behind OnePay’s crypto trading and storage capabilities. With technological support from Zerohash, which recently raised $104 million in funding from investors including Morgan Stanley, OnePay is expected to reduce regulatory and development complexities.

However, challenges such as compliance with US securities laws, anti-money laundering (AML) protocols, and know your customer (KYC) obligations remain a priority.

Crypto Integration in Walmart’s Retail Ecosystem

The integration of crypto by OnePay not only deepens user engagement but also connects financial services with Walmart’s vast retail ecosystem.

With its existing retail distribution network, Walmart could potentially integrate in-store and digital financial services, creating synergies between physical shopping and digital financial management. This could open up new opportunities for millions of consumers in the US to access financial services through the apps they use for their daily needs.

However, risks related to crypto market volatility and regulatory compliance remain a concern. Walmart and Zerohash have not publicly confirmed a detailed launch schedule or scope, and this uncertainty adds complexity to planning and execution.

Therefore, OnePay must demonstrate strong consumer protections, clear disclosures, and secure storage mechanisms to minimize risks to users.

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Crypto Integration Trends among US and Global Fintechs

OnePay’s move follows a growing trend among fintechs and financial institutions around the world that have integrated crypto trading and storage. In the US, platforms such as PayPal, Venmo, and Cash App have incorporated similar services, albeit with limited asset transfer options.

At the global level, European financial institutions such as Deutsche Börse’s Clearstream and BNY Mellon are also developing institutional custody and settlement services for Bitcoin and Ethereum.

Compared to those models, OnePay targets a different segment – retail consumers within the broader financial ecosystem. This approach combines the ease of consumer fintech with advanced institutional infrastructure, marking the next phase of crypto integration into everyday financial applications.

Overall, with this crypto integration plan, OnePay is not only expanding its services but also positioning itself as a key player in the evolution of digital finance.

Through collaboration with Zerohash and support from Walmart, OnePay has the potential to transform the way consumers access and manage digital assets, making them an integral part of everyday financial life.

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*Disclaimer

This content aims to enrich readers’ information. Pintu collects this information from various relevant sources and is not influenced by outside parties. Note that an asset’s past performance does not determine its projected future performance. Crypto trading activities have high risk and volatility, always do your own research and use cold cash before investing. All activities of buying and selling bitcoin and other crypto asset investments are the responsibility of the reader.

Reference:

• BeInCrypto. Walmart’s OnePay to Add Crypto Trading and Custody. Accessed on October 7, 2025
• UnchainedCrypto. Walmart to Roll Out Crypto Trading via OnePay App: Report. Accessed on October 7, 2025

*Featured Image: The Cryptonomist