Meme Coins Aren’t Dead Yet — MoonPay President Says They’re Poised for a Comeback in a New Form

Jakarta, Pintu News – Meme coins are not yet extinct despite the sluggish market and fading narrative, according to Keith A. Grossman, president of payment infrastructure company MoonPay. He stated that meme coins are coming back, but in a different form.

Meme Coin is coming back in a different form

Grossman explained that the main innovation of meme coins is their ability to easily and cheaply tokenize attention through blockchain technology, thus opening up wider access to the attention economy. He adds:

“Before crypto, attention could only be monetized by big platforms, brands, and a handful of influencers. Meanwhile, everyone else was creating value-through likes, trends, community jokes-but all for free.”

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Unfortunately, Grossman continued, the value does not go back to the contributors, but remains controlled by large centralized platforms.

Grossman also compared the current pessimistic view of memecoins to predictions of social media failure after the first generation of social platforms failed in the early 2000s, before a new wave of companies made social media a cultural phenomenon.

According to crypto market data platform CoinGecko, meme coins are one of the best performing crypto asset sectors in 2024, even becoming the main narrative for crypto investors in that year.

However, sharp criticism of meme coins and other social tokens as having no value, coupled with the collapse of several large projects, eventually caused the memecoin market to plummet and investors began to abandon the narrative.

The President’s Behavior and the Collapse of the Memecoin Sector

The meme coin market experienced a crash in the first quarter of 2025 after several high-profile token projects collapsed and there was a drastic decline that many attributed to a form of “rug pull” (a scam where developers withdraw funds and abandon projects).

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The President of the United States, Donald Trump, launched a memecoin ahead of his inauguration in January 2025. The token briefly reached a high of $75, but then plummeted more than 90% and is hovering around $5.42 at the time of writing, according to data from CoinMarketCap.

Argentina’s president, Javier Milei, also backed a social token called Libra in February. But the fate of this token was similar-it suffered a crash that left 86% of LIBRA token holders with real losses of $1,000 or more.

The Libra token had previously recorded a market capitalization of up to $107 million, but after its fall, the crypto community called it a “rug pull”.

While Milei tried to distance herself from her involvement in the token launch, the Argentine government opened an investigation into her alleged involvement. This investigation led to lawsuits from retail investors as well as impeachment demands from a number of Argentine lawmakers.

FAQ

What is a meme coin?

Meme coins are a type of cryptocurrency that was originally created as a joke or for entertainment purposes, but later found application in the tokenization of attention through blockchain technology.

How can meme coins change the attention economy?

Meme coins enable tokenization of attention with low cost and democratic access, giving individuals the ability to derive value from their interactions within the digital ecosystem without intermediaries.

Why did the meme coin market collapse in 2025?

The meme coin market collapsed due to a series of “rug pulls” and spectacular token failures, which caused investors to lose confidence and turn away from investing in the sector.

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This content aims to enrich readers’ information. Pintu collects this information from various relevant sources and is not influenced by outside parties. Note that an asset’s past performance does not determine its projected future performance. Crypto trading activities have high risk and volatility, always do your own research and use cold cash before investing. All activities of buying and selling bitcoin and other crypto asset investments are the responsibility of the reader.

Reference:

• Cointelegraph. Memecoins Not Dead, Will Return in New Form. Accessed on December 15, 2025