New Strategy 2026: Focus on AI, Not Bitcoin!

Jakarta, Pintu News – In a New Year’s greeting on the X platform, Strategy, the largest corporate Bitcoin (BTC) holder led by Michael Saylor, announced a shift in their focus from Bitcoin to data strategy.

The year 2025 is a turning point for companies, where they move from using fragmented tools to a unified, AI-ready data foundation. The message for 2026 is simple: simplify, scale, and unlock new insights. This marks a significant strategic shift, given their previous position as a major investor in Bitcoin.

Financial Analysis and Bitcoin

Strategy owns 672,497 Bitcoin (BTC) with an average price per coin of $75,004. Currently, the unrealized gain on this investment is 17.04%, with a total value of approximately $59.04 billion. While these numbers are impressive, Strategy’s share of the stock market is showing a decline, with MSTR sitting at $151.95 per share, down 2.35% from its peak in 2025. This suggests that exposure to Bitcoin is becoming less attractive to investors.

Also Read: 7 BTC Facts Predicted to Bottom at $37,500 in 2026 – Latest Crypto Market Analysis

Data and AI Strategy

In its New Year message, Strategy emphasized the importance of data strategy. 2025 will be the year that organizations move to a unified, AI-ready data foundation. In 2026, Strategy plans to continue helping companies streamline processes, scale operations and unlock new insights through AI infrastructure. This demonstrates Strategy’s commitment to adapting to the latest market trends and technology needs.

Market Outlook and Strategy Positioning

With a market value of almost $44 billion and an enterprise value of almost $57 billion, Strategy shows significant growth potential through their new focus. The company’s internal dashboard records mNAV at 0.739 (base), 0.824 (dilution), and 0.967 (EV), indicating that the market is not currently paying a high premium for their Bitcoin holdings. This further strengthens the rationale behind their pivot to AI infrastructure, especially if corporate spending on AI continues to rise.

Future Strategy

Strategy’s shift in focus from Bitcoin to AI marks a new era in their business strategy. By anticipating market needs and customizing their services, Strategy is on track for success in 2026. Reliance on Bitcoin is likely to decrease as the company adapts to changing market dynamics.

Also Read: 5 Veteran Analyst Insights Say 2026 Could Be Peak Gold & Silver

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Reference

• U.Today. Strategy Announces 2026 Vision and It Is Not About Bitcoin at All. Accessed on January 2, 2026